Your Black Friday Success Starts Right Now (Not in November)

Hey it’s Max from The Inbox Newsletter.

Let me be clear: If you’re not already prepping for BFCM, you’re behind.

Because once Q4 hits, everything gets more expensive… and way more competitive.

Here’s what smart brands are doing right now to win Black Friday week.

Key Takeaways:

• Q4 ad costs are going to skyrocket… get ahead now by building your list while traffic is still cheap.

• Optimize your pop-up forms for max conversions before the storm hits.

• Fix your deliverability now so you’re in the inbox when it matters most.

• Start collecting SMS numbers today, text is king during BFCM.

• Use three offers… Early Access, Black Friday week, and Cyber Monday for max results.

I Want You To Start Thinking About BFCM Now

You can never be too early to start prepping for BFCM.

For many brands, if you f*ck up your Q4 you’ve f*cked up your whole year.

Follow these practices to make sure you don’t flop this year.

Build Your List Now (While It’s Still Cheap)

Paid traffic is only getting more expensive through then end of the year.

By November, you’ll be paying 50%+ more per click for the same eyeballs.

That’s why the real BFCM prep starts with list growth today.

Dial in your pop-up forms.

Even just jumping from 3% opt-ins to to 6% opt-ins could double your email revenue.

If you’re already at 10% opt-ins for your pop-up… that doesn’t mean stop now.

Taking your form from 10% to 12% may not seem like a lot but that is 20% increase in your list growth and potentially thousands extra during BFCM.

Need help? This pop-up training guide breaks it all down.

Fix Your Deliverability or Get Buried

The fastest way to make more during BFCM is just to land in the main inbox.

Landing in the main inbox takes time to build that reputation.

Start now by warming up your list:

• Send only to 60 day engaged segments

• Focus on high-click, text-based emails

• Clean your list monthly and remove people unengaging

Be careful with any send to your whole list.

You should be getting 50% opens on all your campaigns before blasting your emails to your whole list in BFCM.

Start Collecting SMS Numbers Immediately

98% open rates. 5-minute response time.

SMS marketing crushes during Black Friday weekend.

But here’s the thing… you can’t wait until November to start collecting numbers.

Start now. Build your SMS list like it’s your biggest revenue lever.

Because come BFCM, it will be.

Even if you don’t have an SMS program… start it now. May as well.

Structure 3 Offers Now — Not 1

Don’t just run a “Black Friday Sale” and call it a day.

Split it into three distinct campaigns:

1. Early Access – Early offer to get initial buyers.

2. Black Friday Week – Your biggest push and strongest offer

3. Cyber Monday – Final chance with a twist

This gives you 3x the urgency, 3x the hype, and 3x the chances to convert.

But for the love of email… don’t do that nonsense where you start Black Friday 3 weeks early. It kills excitement.

People want NEW… so structure 3 different offers so you can have 3 “LAST CHANCE” pushes.

All the best BFCM brands have multiple offers for different times.

Final Word

BFCM isn't a single weekend.

It’s a season that starts right now if you want to win it.

Your ads will get more expensive. Your competition will panic.

But if your list is warmed, your pop-ups have been optimized, and your offers are ready… You’ll print cash.

Let’s make Q4 your best ever.

If you want to have a team on top of all this for you, book a call with us.

We’ll run an audit of your email account and build you a Q4 roadmap. Book a call »

Email Inspiration Of The Day

Brand:
Dad Grass

Email Design:
https://drive.google.com/file/d/1CwHHX8be5aYmTYV9dME9JoCMwB2gYwTk/view?usp=sharing 

Notes:
Lots of copy on this one but I think it works… Especially for a product that needs a lot of education.

Us vs them blocks in the bridge of your emails are always the move!!!

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Our most creative emails we’ve made

• How to steal competitor emails

• Bring more emails like this back

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

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