Why You're Losing Sales By Not Repeating Yourself Enough

Hey it’s Max from The Inbox Newsletter.

If you think you're annoying your list by repeating yourself, you're probably not saying it enough.

People don’t remember what they’re told once.

They remember what they’re told constantly with clarity and conviction.

Key Takeaways:

1. Repetition is essential. If you're tired of saying it, your customers are just starting to hear it

2. You can’t over-communicate your value; only under-communicate.

3. Repackage your messages with new angles and designs.

Humans Forget Fast. That’s the Problem.

Your customer isn’t walking around memorizing your value propositions.

They’re juggling 37 other brands, 5 streaming apps, and whatever the algorithm spat out that day.

Your product might be incredible. Your emails might be stunning. Your offer might slap.
But if someone only hears it once?

It’s gone.

So what’s the solution?

Drill it in their head. Over and over. And over again.

Repetition = Conversion

Sales is about repetition. Not creativity.

Not cleverness. Not “fresh content.”

The best brands win because they don’t try to reinvent the wheel every email. They just keep turning the same wheel faster and better than everyone else.

Think about Apple. You already know what you’re getting:

• It just works.

• Sleek design.

• Ecosystem heaven.

You’ve heard it a million times. And you’re still buying.

Change the Wrapping, Not the Gift

Here's the play: keep the core message the same. Repackage the delivery.

Design the benefit into a new email format.

One day it's a clean infographic.
Next day it's a raw founder text.
Then it's a social proof story.
Then it’s a side-by-side competitor breakdown.
Then it’s a meme.

But the message is always clear: this is what we offer, this is why it matters, and this is why you should buy.

You’re Not Repeating Yourself Enough

Feeling like you're saying the same thing too much? Good.

That's when it's starting to land.

The average person sees your brand maybe 1/100th as much as you think they do.
You live it. They don't.

So if it takes 7 touches to convert, and you're only saying the important stuff once… you're leaking revenue.

Bottom Line

Simplicity scales. Repetition converts.

Drill your 3-5 core benefits like you’re teaching multiplication tables.
You’re not a broken record. You’re a consistent one.

And consistent brands win.

Email Inspiration Of The Day

Brand:
Dad Grass

Email Design:
https://drive.google.com/file/d/19CwuxqmCDYDUivAlf3T8T7M3fXKf23E4/view?usp=sharing

Notes:
Love this infographic… don’t think I’ve seen one like this before!

They are simply showing their same value proposition but packaging it in a different way.

Awesome stuff.

Template of The Day

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Helpful Links Of The Day

• Full get out of the spam folder guide

• Redesigning an email for Mr. Beast

• 8 best email marketing tools

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

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