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Why Reinventing the Wheel is Overrated

Author

Max Sturtevant
May 27, 2025

The Inbox Newsletter

Hey it’s Max from The Inbox Newsletter.

Let’s kill a popular myth.

You don’t need to be original to be successful.

You just need to be better than the guy next to you.

Key Takeaways:

  • The simplest path to success is choosing a proven market with clear demand.

  • “Saturation” is a green light, not a red flag. It means people want what’s being sold.

  • Originality isn’t required to win… execution is.

  • Outperforming others in a common niche often leads to more sustainable growth than launching a “new thing.”

Stop Chasing "Blue Ocean" Myths

Every entrepreneur has flirted with the idea of “blue ocean” strategy.

You want to invent something no one's ever seen. Launch the next Uber for X.

However… 99% of the time, this path ends in a graveyard of "great ideas" that nobody wanted.

The world doesn’t have a good idea shortage… it has an execution shortage.

Saturation = Validation

If you see 1,000 people doing the same thing… email marketing, fitness coaching, coffee brands… don’t run.

That’s your sign it works.

There’s proven demand. There’s existing buyer psychology. There are playbooks, case studies, best practices you can follow.

This is the good stuff.

Saturation isn’t not an enemy, it’s a shortcut!!

The Simpler Path to Success

Every basic business or service you can think of: plumbing, copywriting, lawn care, email marketing, already has a roadmap.

You don’t need to guess to start and grow.

You just have to out-execute the others in the market using the knowledge and roadmaps which are already out there on the internet.

Want to be an email marketer? Good.

The systems are built. The clients are already shopping.

You don’t need to convince them they need email. You just need to show why they should choose you over the next guy.

Why This Works Better

When you choose a high-demand niche, here’s what happens:

  • You speed up learning. There are mentors, guides, and success stories to model.

  • You reduce risk. You’re selling into a proven market.

  • You get better faster. Competition forces you to up your game

Compare that to inventing a niche… where you have to educate your audience, validate your offer, and build trust from scratch. It’s exhausting and often unprofitable.

What “Being Better” Actually Means

You don’t need to be a genius.

You just need to:

  • Be easier to work with

  • Communicate better

  • Deliver higher quality work

  • Be more responsive

  • Make your clients' lives easier

Simple things that most people skip.

And yet, these are the levers that separate a freelancer from a six-figure operator.

I’ve been able to go from nothing… to passing the mentors I looked up to over the past 3 years.

Not because I’ve discovered this crazy new AI technology or whatever…

Just because I’ve been better. Better at email marketing, better at finding clients, and better at finding talent.

If you are a 7-9 figure ecom brand and you want more “better” in your life… book a call to work with the top email team in the game right now here.

Email Inspiration Of The Day

Brand:
Sweetkick

Email Design:
https://drive.google.com/file/d/1UmWwk-BCQPQVM8FVU_Y7DTIuMcIqAdnn/view?usp=sharing 

Notes:
Any time you as a brand can use a creative infographic like this… do it!

The more you can split up your copy and make your product’s benefits more digestible for the customer the better.

Bridge Section Template #18

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

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