When To Use Klaviyo Dynamic Product Sections

Hey it's Max from The Inbox Newsletter.

A question I often get is: "How do I feature the right products when I have multiple SKUs? How should my campaigns be different than stores with one product"

This is one of the trickiest problems in email marketing… and today I'm walking you through a Klaviyo feature that shows your customers the product they're most likely to buy every time.

It's called dynamic product sections, and it's a total game changer if your catalog is massive and you have no way to know which products each customer actually wants.

Let's break it down.

Dynamic vs Static Product Sections

There are two ways to build a product section in your emails.

The first is a static product section...

You pick the products yourself, design the section, and lock it in.

This is what it’s like when you design emails in Figma… you are choosing which products to feature and everybody is getting the same product.

The second, and less commonly used…

Is a dynamic product section.

Klaviyo picks what products to feature per person, and pulls in whatever they've recently viewed, added to cart, or are most likely to buy based on their behavior.

It’s way less pretty and on brand… but much more relevant to the customer and what they’re interested in.

We love using these product sections for brands with 10+ SKUs oftentimes instead of stores with just a few SKUs.

But most brands default to static like it's the safer bet, when it's actually the one costing them money in some cases…

Say you're a fashion brand and you build your welcome flow with a static product section with products that are popular in January.

By summer, you've got outdated products being sent while customers are looking for what's actually in season.

That's exactly why dynamic sections fix this problem.

Instead of you picking, Klaviyo pulls in whatever your customer has been browsing OR what products are most popular in your store right now.

As a result, your flows stay relevant all year without you ever touching them and it’s much less work to maintain…

Take a look at this A/B test:

You can see that dynamic nearly doubled in placed orders, and lifted CTR from 0.24% to 0.38% at the same time.

This is just one test, but these results held consistent across many emails.

Test dynamic product sections on your flows / campaigns and see if they work for you!

Email Inspiration Of The Day

Brand:
Happy Dad

Email Design:
https://drive.google.com/file/d/1SEvpJpg_2uNTed9wxqeX90vhsBOf0v7G/view?usp=drive_link

Notes:

‘Merica!! 🇺🇸

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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