The Tool (Zaymo) That Quietly Fixed One of the Biggest Leaks in Ecommerce Email

Hey, it’s Max from The Inbox Newsletter.

Interactive emails are the future of email marketing and ecommerce.

The ability to place orders, edit subscription, receive surveys, and more RIGHT INSIDE OF THE PERSON’S EMAIL.

Yes, you can do this now.

And it’s with one of my favorite softwares called Zaymo.

Key Takeaways:

• Most emails lose money at the click, Zaymo eliminates that drop-off by removing the click.

• Interactive elements like quizzes, upsells, and subscription edits happen inside the inbox without the customer needing to go to your site

• This tool turns “boring” flows like subscription reminders into revenue engines.

• Real brands are seeing 25–40% more conversions just by reducing friction.

The Problem Of Clicks and Friction

There’s one part of email marketing I’ve always hated…

Call to actions require so many steps in order for a customer to convert.

The customer has to click your CTA… go to the site… add to their cart… go to checkout… enter their payment info… and place the order.

RIP to your potential sales. People are lazy.

You send a killer campaign, people click, they hit the site… and then 85–95% of them don’t place an order.

That’s not a content problem... It’s a friction problem.

A few months ago a client showed me this software that removed that process entirely, and it’s called Zaymo.

I genuinely believe interactive emails are the future.

How Zaymo Turns Emails Into Storefronts

Zaymo is an interactive email builder that works directly with Klaviyo + Shopify.

Instead of sending people away from the email, it lets them shop, click, buy, review, and edit… all inside Gmail or Apple Mail.

One client embedded Zaymo into their post-purchase flows and suddenly:

→ Conversions went up.
|Because the entire buying experience happened directly inside the inbox, no loading screens, no tab-hopping, and no friction.

→ Subscription reminder emails became revenue drivers.
The “your order is coming up” messages turned from churn machines to money printers with one-click upsells.

→ AOV increased
Thanks to embedded product recommendations that customers actually interact with.

✅ Edit Subscriptions Inside the Email

No logins needed and no customer portals.

Customers can:

• Skip shipments

• Change dates

• Add one-time products

• Reactivate subscriptions

All within a single email.

Clients using this have seen massive reductions in churn and support tickets.

✅ One-Click Surveys / Reviews That Get Answers

Most surveys get ignored because they require effort.

Zaymo lets you embed questions right in the email without a redirect.

• “Why did you cancel?”

• “Which product fits you best?”

• “What should we launch next?”

Customers answer because it's instant.

✅ In-Email Upsells and Reorders

This is where the money is.

Add-to-cart, reorder, upsell, and cross-sell all from a post-purchase or replenishment email.

For brands with consumables or subscriptions, this is free money on autopilot.

No Dev Time And No Learning Curve.

Zaymo uses a simple drag-and-drop interface.

Add a widget. Drop it into your Klaviyo template. Done.

Zaymo helps remove steps. And every step you remove in ecommerce means more people convert.

👉 If you want to try it, head to zaymo.com.

Tell them Max sent you and they’ll treat you right.

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max | Well Copy Email & SMS Marketing

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here » 

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