The Simple Email Flow Strategy That’ll Print You More Money This Black Friday

Hey it’s Max from The Inbox Newsletter.

If you like money and you're running Black Friday Cyber Monday (BFCM) promos, this might be the highest ROI thing you do this year.

A few small flow updates could be the difference between an okay sale and a record-breaking month.

Key Takeaways:

• Don’t use your default pop-up and flows during BFCM, create seasonal-specific versions.

• Reminder to run a 45-day phased BFCM offer schedule, not just one big weekend sale.

• Set up five essential BFCM specific flows: Welcome, Site Abandon, Browse Abandon, Cart & Checkout Abandon, and Post-Purchase.

• Use short flows, fast time delays, and lots of urgency.

• Optimize for conversion, not clutter—make your offers the focal point.

Why BFCM Flows Matter More Than You Think

Every ecommerce brand gets flooded with site traffic during BFCM, but most are letting a chunk of that traffic walk away without converting.

Why? They don’t update or optimize their pop-ups or flows for the BFCM window.

This is your biggest opportunity of the year.

You need to make sure you have pop-up forms specific to the offer and flows with more urgency.

You need to build custom flows that speak to the moment, highlight the offer, and move fast. Y

our evergreen 10% off pop-up and standard welcome flow won’t cut it here.

Custom Pop-Up Forms = Explosive List Growth

Update your pop-up forms for each BFCM phase.

You're about to get more site traffic than any other time of year… this is your biggest opportunity to grow your email and SMS list.

Your pop-up should clearly feature your BFCM offer and ask for the user's email and phone number.

Obviously… they don’t need to opt in to get the deal but many will and you will grow your list.

Also, they will convert at a higher rate cause now you can hit them with daily email reminders and urgency + they can now receive abandonment flows.

Use a slightly pop-up for Early Access, Black Friday, Cyber Monday, and Gifting.

We’ve seen 32% opt-in rates with this.

That’s 17,000+ new subscribers in just 7 days. It prints.

5 Custom BFCM Flows You Need to Build (Or Update)

During BFCM, you can't just use the same flows you have year round…

We need to update our flows to highlight our special offers, be quicker, and have more urgency for maximum conversions.

Welcome Flow: When someone opts into our pop-up we want to highlight the offer and give some brand info

Site Abandon Flow: If someone browsed the site, we want to reel them back by mentioning the abandonment and highlight the offer / urgency

Browse Abandon Flow: If someone views a product and leaves, we want to send two quick emails showing exactly what they left behind with some objection handling and highlighting the offer.

Cart / Checkout Abandon Flows: For efficiency you can use the same emails for these flows by showing what the person left behind, highlighting the offer, and using extreme urgency.

Post-Purchase Flow: When someone buys, we want to send an immediate text-based thank you message from the founder while also pushing them to place another order to get ahead of gifting (you'd be surprised how many people buy from this).

Each of these flows should be short, urgent, and laser-focused on the BFCM offer.

Short Flows, Fast Time Delays, High Urgency

We really don't need to have flows with 3+ emails in them for BFCM.

Why? Because you should be sending 1-3 emails every day over the BFCM period… no need for extra flow emails.

Key Features of BFCM Flows:

• 1-2 emails in length

• Short time delays (wait 30 minutes before first email and only hours in between emails)

• Creatives outline the specific offer and have a lot of urgency

I posted this YouTube video the other day going over this in-depth.

It includes examples for each email and flow.

Check it out!

Need help implementing this entire system?

We’ve done this for 7-9 figure brands generating over $150M in revenue.

Book a call with us and let’s make this your biggest BFCM ever.

Email Inspiration Of The Day

Brand:
Reggie

Email Design:
https://drive.google.com/file/d/1YXdvyfes6rZ5_tu2cDbGo83iWKmwBMHp/view?usp=sharing

Notes:
Perfect example of giving value to your email list.

Short, simple, to the point, valuable, and well designed.

Everything you need in an email!

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 1500+ members with daily posts from me, access to me for support 24/7, and private calls.

• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

• Mix and Match Email Design Templates: 134 email section templates that can make 5,000+ unique email designs with, learn more »

• QuickFlow Templates: All core 7 core email marketing flows fully templatized with examples, learn more »