The Fastest Growing Brands Email 5x/Week... Should You?

Hey it’s Max from The Inbox Newsletter.

If you think emailing your list 2-3 times a week is “too much”...

Then you might want to look at what the fastest-growing brands in ecommerce are doing.

Spoiler: they’re doing more (and for good reason)

The Top Brands Do It… You Should Too

Dr. Squatch. Vuori. Ridge. Brez. The list goes on.

These brands aren’t sending 1 email a week and hoping for the best.

They’re hitting their list 4+ times per week and seeing massive returns.

They aren’t doing this by accident.

They all do it because it WORKS and you NEED to send at a higher frequency if you want to maximize your backend store revenue.

These brands understand all the benefits of frequent sending.

So if your brand is stuck thinking once a week is “safe,”

Realize the biggest players are building their empires by doing the opposite.

Increased Frequency = Staying Top of Mind

Every day your customer doesn’t hear from you… they’re hearing from someone else.

People don’t sit around thinking about your brand.

You need to remind them that you exist. Frequently.

More emails means more impressions.
More impressions means more trust.
More trust means less chance they wander off to a competitor.

Stay present or lose attention. It’s that simple.

You Will Make More Money. Period.

You’re sitting on a goldmine.

You’ve already done the hard work of getting people on your list.

Now all you have to do is send to them, frequently, and the revenue will follow.

More campaigns = more clicks = more sales.

We’ve seen it across 100+ brands.

If you're not emailing often, you’re not just missing revenue… you're burning it.

It’s Crucial for Deliverability

Inbox providers reward consistency.

If you send sporadically, your engagement dips.
And when engagement dips, your sender reputation tanks.
Which lands you in spam or promotions.

But when you send often and get good opens and clicks you train Gmail to trust you.

The result is primary inbox placement, higher open rates, and more sales.

You're Not Annoying (As Long As Your Content’s Good)

Sure, bad emails are annoying. But great emails? People actually look forward to them believe it or not.

If you nail:

• your topics (relevant + timely)

• your copy (clear + persuasive)

• your design (clean + on-brand)

…then you can send as often as you want.

Instead of unsubscribes, you’ll get people scrolling through their email inbox like they do their social media.

Example of Increased Campaign Sends Resulting In More Sales

Here’s proof…

For this brand we ramped up their email campaign content from 1x per week to 4x per week and just look at the massice impact on revenue from both campaigns and also flows.

The more you send campaigns… the more people will also enter your email flows and begin to convert.

It’s a full flywheel.

The craziest part?

All engagement metrics improved… bounce rate, spam rate, and unsubscribe rate DESPITE sending more.

This is what great content ideas, design, and copy can do for you when you increase frequency.

Let Me Do This All For You W/ Our New Service Offering

If you struggle with getting consistent high quality campaigns out… this is your fix.

We just opened up WellSend…

Our new done-for-you email campaign management service and we’re taking on only 5 brands in this initial launch.

And it is currently half the price of our full-service email marketing management plan.

If you’re running on a tighter budget but still want high-level email marketing execution, this offer is perfect for you.

Who this is built for:

• Lean teams who want to be hands-off with email campaigns.

• Founders who are sick of having to put together email designs last minute.

• Brands who want campaigns done right with zero micromanagement.

What you get:
✅ 10–12 pro-grade email campaigns every month
✅ Strategy, copy, design, segmentation, and execution — all done for you
✅ Weekly A/B testing (1/week)
✅ Slack communications and 1 round of revisions per email
✅ Monthly performance reports
✅ All campaigns delivered 10 days ahead

And no, this isn’t a template shop or VA plug-in.

You are getting the same team and training used for our premium service.

This is hands-off, high-performing, white-glove execution that gets your brand out of the inbox gutter and into consistent, ROI-positive sends.

We’ve used this system to help brands go from $0 to $31K/month in email revenue in 47 days — and scale others from $20K to $220K/month in a few months.

→ Click here to learn more about WellSend 🤔

→ Click here to book a call to get more info and see if you are a fit 📞

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max