The Easiest Email Marketing Hack... Resend Your Past Winners!

Hey it's Max from The Inbox Newsletter.

Marketers love to say "never send the same email twice."

I disagree.

The single easiest campaign win most brands are missing out on, is literally resending your campaigns that already crushed!

Today, I'm going to walk you through why it works, when to do it, and how to run it without your list even noticing.

Let's get into it.

Repeating Your Winners

Before we break it down, here's a quick story time.

I was auditing a client brand recently that was somehow sending 30-40 campaigns a month. They were sending every day, sometimes twice a day…

So I pulled up the calendar and figured out what was going on…

I found that they were pulling 10 winning campaigns from months back, making zero changes, and dropping them into the calendar as fresh sends.

The reason this actually works comes down to simple math on your list…

Say you send a campaign and it rips….

You probably had a 50% open rate on it, which means half the people you sent it to never even saw it the first time.

And the ones who did open it are going to forget about it in a month…

Add on top of that, your list is constantly getting refreshed with new subscribers who have never seen that email before at all.

If it was a winner once, it's going to be a winner again!

Nobody is going to care that you sent the same angle twice. Especially if it's a good email.

Which means you, as the brand, will get higher email volume (and more revenue), without doing any extra work.

How To Do This For Yourself

Once you find a winning campaign in your account, here are a few ways to reuse it without your list catching on:

1) Send The Same Email

Literally change nothing if you want. I would recommend subject line change to be safe.

2) Change the format. 

Take a graphic-heavy email and rewrite it as a plain text one from the founder, or vice versa. It’s the same message, but different look in the inbox.

3) Adjust the copy / design slightly. 

Same angle, but in different words or different imagery! Rewrite the intro paragraph, swap the hero image, and keep the rest of the email 90% intact.

5) Add the winning angle into your flows. 

If a testimonial email crushed as a campaign, add the testimonial email into your welcome flow, your abandonment flows, and your post-purchase flows so it runs on autopilot for every new subscriber.

Bottom line is, your best campaigns already exist…

Go mine your archive and think smarter, not harder folks!!

Email Inspiration Of The Day

Brand:
Live Bearded

Email Design:
https://drive.google.com/file/d/1JXxp5v6oK4u5vVASwB0oyZh0F3Mfwf3C/view?usp=drive_link

Notes:

A post-purchase email that manages expectations AND upsells. Peak retention right here.

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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