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The Best Marketing Email You Can Send

Author

Max Sturtevant
March 16, 2026

The Inbox Newsletter

Hey it’s Max from The Inbox Newsletter.

This may be one of the best-performing emails we have ever sent…

It’s super simple… but highly effective.

Check it out:

(Just an example)

The Order Lottery Email.

This campaign works because it taps into psychology.

People don’t get excited about small guaranteed discounts.

Like who ACTUALLY gets excited about a measly 10% OFF? Lol

But people LOVE the chance of getting something completely free.

This triggers the same excitement as a giveaway.

And the best part is that it doesn’t feel overly “salesy.”

You’re not screaming BUY NOW 20% OFF.

Instead, it feels like the brand is doing something fun for customers…

Even though it often will perform better than sales.

How to execute:

  1. Send order lottery email

  2. Refund 3 random customers

  3. Send an email to everyone who bought during the period listing out the winners

I’ve seen a few 8-figure brands do this, but do your own research on the legalities of it.

Quick value bomb for today.

Use this!

I have this email and 28 other of my best-performing email concepts of all time in my Email Marketing Course / Community here.

Email Inspiration Of The Day

Brand:
Create

Email Design:
https://drive.google.com/file/d/1yRjFMaxYNSTH3qpR1YZOgWsOrD_pQhu1/view?usp=sharing 

Notes:
One of my favorite email types for supplements. People want to know what their product will feel like and over what timeline… so tell them!

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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