The $200M Ecom Funnel You Can Steal

Hey it’s Max from The Inbox Newsletter.

This bootstrapped brand does $200M+ a year with this acquisition funnel.

Most brands won’t do this because it’s “too aggressive.”

But hey… it works!

Key Takeaways:

• Snow uses irresistible offers to turn traffic into conversions

• Every landing page has a strong pop-up form system that captures both email and SMS.

• Daily emails and texts post-opt-in convert cheaper than any ad ever could.

• Upsells and sneaky offers at checkout to help with AOV

You’ve probably seen Snow Whitening on TikTok or Instagram.

Bootstrapped brand. Clean aesthetic. $200M+ in annual revenue.

But their secret sauce isn’t just a good-looking product. It’s their funnel.

And it’s dialed.

From the first ad to the final checkout bump—and everything in between—Snow has one of the cleanest, highest-converting ecommerce funnels I’ve ever broken down.

Let’s go step-by-step so you can steal what’s working and leave the fluff behind.

1. Ads: Driving Traffic with Intent

The funnel begins with a relentless top-of-funnel strategy:

• Influencers & Celebs: They use public figures (big and small) to give social proof and instant trust.

• TikTok & UGC Ads: Raw, real, and unpolished videos that carry the education

• Static + Offer-Based Creatives: They run countless statics showcasing specific deals (not just product benefits).

• Always-On Offers: You’re never just “learning”, you’re always being sold something.

2. Product Pages: Where the Banger Offers Live

Snow doesn’t waste too much time educating. They sell HARD.

Every product page is built around a high-converting offer and that’s why it works.

Here’s what you’ll find:

• Freebies with Subscriptions: Their whitening kit offers a free month of product when you subscribe. That’s front and center.

• Pre-Selected Subscription: The recurring option is auto-checked—so users have to opt out of more revenue.

• Urgency and Value Stacking: They mix in bundles, discounts, and high-perceived-value offers like “Free Gift When You Spend $XX.”

• Visuals That Sell: Clear benefits. Before/afters. Celeb UGC. All reinforcing why now is the time to buy.

Their goal isn’t to explain why the product works. It’s to give you zero excuses not to buy it right now.

3. Cart & Checkout Pages: Print More Per Purchase

Most brands settle once the cart is full, but not this one:

• Upsells in the Cart: Add-ons and bundles are presented without friction.

• Free Gift Progress Bar: Incentivizes larger orders.

• “Snow Order Protection” Auto-Checked At Checkout: $7.50 added to AOV with zero fulfillment cost.

• Clean, Conversion-Focused Checkout: Trust-building and urgency.

4. Email/SMS Sign-Up Forms: Max Conversion Capture

The pop-up form to get your email / sms phone number is the key. They clearly have hyper-optimized this to grow their list with the most efficiency possible.

• Step 1 Question: Starts with an engaging micro-conversion (e.g., “What’s your biggest goal?”)

• Step 2: Email + SMS Capture: Splits email and phone number across two screens (boosts total opt-ins).

• CTA Language: “Activate your discount” works better than “Sign up.”

• Design: Mobile-first, frictionless, and value-packed.

5. Email & SMS Welcome Flow: The Profit Printer

Once someone signs up, the brand goes full throttle:

• 10-Day Follow-Up: 1 email + 1 SMS every single day.

• Discount-Driven + Visual: They lean into urgency, graphics, and bold claims.

• Daily Value Drops: Every message has a CTA and a reason to buy right now.

• Social Proof: Tons of before and afters, testimonials, and results stack like crazy.

I mapped this full funnel out for you right here.

Has all of the assets and whatnot, enjoy!

This funnel isn’t complicated.

But it is one of the cleanest examples of what works in 2025.

Here’s the playbook:

• Load your product pages with banger offers

• Get aggressive with your email/SMS welcome flow

• Optimize your cart and checkout pages for AOV bumps

• And stop being afraid to follow up daily

If you want help with this, book a call with us here.

Email Inspiration Of The Day

Brand:
Truly

Email Design:
https://drive.google.com/file/d/1c7D51i63t88hkWVuxfT3eRR18WHb6EoB/view?usp=sharing

Notes:
I like this quiz sort of email to help people find the product that is right for them. Fun way of engaging with the customer!

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

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