The $100M Strategy to Build High-Converting Emails in 2025

Hey it’s Max from The Inbox Newsletter.

Non-discount email marketing is easier than ever.

But most brands aren’t utilizing these modern strategies well enough.

Let’s break down what we’re doing to generate $10M/mo+ from email every month.

Key Takeaways:

• Ad costs are up, competition is fierce, and customer trust is at an all-time low.

• Making sure you send at the right frequency with the right angles is the biggest driver of your success

• Segment smarter, not smaller. Broad targeting with intent-driven content wins.

• Design and copy must be optimized for conversions.

The State of the Market in 2025

This isn’t 2020. Here’s what’s changed:

• Acquisition costs are spiking. No paid ads aren't dying… they’re just 5x more expensive than before.

• Customer loyalty is fleeting. Shoppers bounce between 5–10 brands and are always looking for new options.

• Trust is everything. Your audience has been burned before. One bad experience and they’re gone.

• Impulse is dead. Sales take multiple touchpoints now. Your job is to create those touchpoints.

Email is the only channel that lets you show up consistently, cheaply, and with full control.

But how you use it in 2025 is the real difference maker.

How to Create High-Converting Email Calendars

The goal: Turn your email list into a traffic and revenue machine.

Step 1: Choose your frequency.

Send 2–4x per week.

3x/week is the sweet spot… enough to stay top of mind, not enough to burn out your list.

Use the below guide to determine what frequency you should send at:

Step 2: Rotate through proven frameworks.
Build around content types that are proven to convert without discounts:

• Product Education – Break down a product’s benefits in plain terms.

• Founder Stories – Build trust by showing the face behind the brand.

• Value Stack Offers – Sell full price using social proof, USPs, and transformation.

• “How To Use” Guides – Reduce objections, boost AOV.

• Customer Highlights / UGC – Show your product working in the real world.

Step 3: Use AI To Help Strategize
Here’s a link to a free custom GPT I’ve trained on creating high converting email calenars and copy. GPT »

3. Segmentation That Actually Works

Please leave hyper-niche segmentation in 2024... In 2025, segmentation should be strategic, not excessive.

Use high-leverage segments like:

• 14/30/60/90-day engaged → keep deliverability high and spam low.

• VIPs → high LTV, repeat buyers, or top 10% spenders.

• Recent website visitors → send them extra content to get them over the age

The biggest mistake is segmenting so tight you only send to 8,000 out of your 60,000-person list.

That’s how you leave revenue on the table.

You don’t need 20 micro-audiences.

You need 3-5 intentional, LARGE segments and a message that actually resonates.

Go to page 11 on this doc to get a list of all the segments we use »

4. Copy and Design That Converts

Email design awards don’t pay the bills. Revenue does.

Copy / Design Principles:

• Write like a human, not a brochure.

• Keep under 200 words unless you’re telling a story.

• Focus on making emails skimmable, people aren’t reading.

• Keep your messages CLEAR… don’t try to make too many points

• Keep your emails concise, no one wants a brochure of information.

This 35 page doc on non-discount email marketing that I just made breaks this all down with examples. Check it out here »

Email Inspiration Of The Day

Brand:
Sisters and Seekers

Email Design:
https://drive.google.com/file/d/12SQAix2JtVI9Gpj6jBN5juggIK5rVoQH/view?usp=sharing

Notes:
LOVE this. Super creative and hits home for me since I’m traveling a lot.

This is what keeps your list engaged, finding creative angles and designs to keep them on their toes.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Day in the life in Malta

• 5 psychology hacks top brands use to get you to buy

• Another banger email inspo

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 1500+ members with daily posts from me, access to me for support 24/7, and private calls.

• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

• Mix and Match Email Design Templates: 134 email section templates that can make 5,000+ unique email designs with, learn more »

• QuickFlow Templates: All core 7 core email marketing flows fully templatized with examples, learn more »