Steal this Cyber Monday Send Schedule for Your Ecommerce Brand

Hey it’s Max from The Inbox Newsletter.

Most brands treat Cyber Monday like Black Friday's little brother.

They send maybe 2 emails, recycle the same Black Friday offer, and call it a day.

But here's something you may not have realized…

Last year, Cyber Monday did $13.3B in sales versus Black Friday's $10.8B.

It's not the little brother anymore. It's actually the bigger revenue day.

And most brands are completely unprepared for it.

Today I'm breaking down the exact strategy we use to maximize Cyber Monday revenue for our clients, including when to send, what to say, and how to keep the momentum going all week.

Key Takeaways:

• Cyber Monday outperforms Black Friday in total sales ($13.3B vs $10.8B)

• Timing matters more on CM than any other day (12-3pm email peak, 10am-12pm SMS peak)

• Your offer needs a "twist" to convert people who passed on Black Friday

• Most brands stop sending after Monday, which is your opportunity to dominate Cyber Week

Why Cyber Monday Actually Outperforms Black Friday

Here’s some data that surprised me:

Cyber Monday generated $13.3B in sales last year compared to Black Friday's $10.8B. That's 23% more revenue on a day most brands treat as an afterthought.

Why does this happen? People browse on Black Friday and buy on Cyber Monday.

By Monday, decision fatigue has cleared, they know what they want, and they're ready to pull the trigger.

Believe it or not, inbox competition is actually lower on Cyber Monday.

Most brands blow their load on Friday with 5+ emails, then ease up significantly by Monday.

They're tired. Their creative team is burnt out. So they send 1-2 lazy emails and move on.

That's your opportunity.

The Exact Send Schedule That Works

Timing isn't everything, but it's close. Send at the wrong time and your email gets buried. Send at the right time and you're printing money.

Here's what the data shows for Cyber Monday specifically:

Email Timing:

Peak conversion happens between 12-3pm. This is lunchtime scrolling. People are at work, taking breaks, on their phones, and actively shopping.

Here's the send schedule that works:

9am: Initial Launch Email - Outline the offer, add urgency, and move on.

1pm: Main Push Email - This is your heavy hitter. Peak conversion window. Put your best creative and strongest offer here.

6pm: Evening Reminder - Feel free to just resend your prior 1pm email. Just change the subject line and preview text, keep the creative the same. You're catching people who missed it during the day.

That's it. Three emails. One at peak time, one reminder for people who missed it.

SMS Timing:

SMS converts best between 10am-12pm on Cyber Monday. Late morning urgency works because people are awake, alert, and ready to act fast.

Send one text at 10am with your main Cyber Monday offer. Clear message. Direct link. Done.

The Resend Hack:

Don't create multiple new emails for Cyber Monday. Duplicate your 1pm email, change the subject line and preview text, and send it to either everyone or the non-openers at 6pm. You just saved yourself hours of work and captured everyone who missed the first send.

The Offer Twist: How to Convert Non-Buyers

Here's the problem most brands run into: if someone didn't buy your Black Friday offer, why would they buy the exact same offer on Cyber Monday?

They won’t.

You need to give them a new reason to act. This is what I call the "offer twist."

The twist doesn't have to be massive. It just has to be different enough to create a new value proposition and give people permission to finally buy.

Offer Twist Examples That Work:

Add a Free Gift - Works great for beauty, supplements, apparel. "30% off + Free Gift on orders $100+" is more compelling than just "30% off" again.

Upgrade Bundles Only - Keep the site-wide discount the same but add extra savings to bundles. "30% off everything, 40% off bundles." This pushes higher AOV and moves inventory.

Announce a New Product Drop - Drop something new on Cyber Monday. Creates novelty and gives people who already bought on Black Friday a reason to come back.

First Come, First Serve -  Offer a discount, only for a limited amount of customers. This introduces scarcity and motivates your list to act fast before the offers disappears.

Switch to Store Credit - Instead of "30% off," offer "$30 store credit on orders $100+." Psychologically this feels like a gift, not a discount. And it basically guarantees a return purchase.

Tiered Upgrade - "Spend $150+ and get an extra 10% off your order." Rewards bigger spenders and increases AOV.

Offer Twist Example: Lucky Fours

This email is a great example of a first come, first serve sale.

What Happens After Cyber Monday (The Real Opportunity)

Here's where most brands completely drop the ball.

They go hard on Black Friday. They show up on Cyber Monday. But then don’t send during the rest of Cyber Week out of fear of being “spammy”.

Inbox competition plummets after Cyber Monday. Everyone's exhausted. Creative teams are burnt out. Brands stop sending.

But your list is still warm. And you've got a week of opportunity sitting right in front of you.

The Cyber Week Strategy:

Keep the offer running through Wednesday and call it "Cyber Week Extended." People who were on the fence now have a reason to act.

Thursday through Sunday, pivot to gifting. This is when the messaging shifts from "get a deal" to "get your gifts in time."

Shipping cutoff deadlines create natural urgency. You don't have to fake scarcity. The calendar does it for you.

What to Send:

Tuesday: "Cyber Monday Extended" email. Catch the stragglers who missed Monday. Position it as "we're keeping the offer live for 24 more hours because so many people requested it."

Wednesday: "Final Day" for the main Cyber Monday offer. This is the last time they'll see this deal. Make it count.

Thursday-Sunday: Gifting bundles and "order by X date to get it in time" messaging. Highlight your best gift-worthy products. Push bundles hard. Use shipping deadlines as the urgency driver.

Example Timeline:

• Thursday Dec 5: "Get Your Gifts in Time" (intro to gifting period)

• Saturday Dec 7: "Best Bundles for Gifting" (push high-AOV bundles)

• Monday Dec 9: "Order by Dec 12 for Guaranteed Delivery"

• Thursday Dec 12: "Last Day for Standard Shipping"

• Sunday Dec 15: "Final Orders - Overnight Shipping Only"

This is prime gifting time. And now, you’re reminding your customers of the deadline and making it easy to buy.

Final Thoughts

Cyber Monday should not be an afterthought.

It's a $13.3B revenue day, and most brands are leaving huge cash on the table.

The brands that win are the ones who show up with the right message at the right time and keep the momentum going all week.

Here's what that looks like:

Send at peak conversion times (12-3pm for email, 10am-12pm for SMS). Give people a reason to buy on Monday even if they passed on Friday (the offer twist). And don't stop sending on Tuesday because that's when your competitors go silent.

If you want help strategizing a Cyber Monday strategy that actually converts, my team has generated $200M+ in revenue for clients and we know exactly what works. Book a call here.

Email Inspiration Of The Day

Brand:
FnTuned

Email Design: https://drive.google.com/file/d/1oMHr5m9Fui8JNElMmYt4pTHkymJS9Yi9/view?usp=sharing


Notes: This is a perfect email. It hits the seasonal tonality without sacrificing branding. Big buttons above the fold. Minimal copy, the design does most of the talking.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max | Well Copy Email & SMS Marketing

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here » 

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