Steal These Pop-Up Formats

Hey it's Max from The Inbox Newsletter.

Today I'm sharing a pop-up swipe file. These are some of the best pop-up forms we've seen across our brands and some of the top DTC brands right now.

If you're still running a basic "enter your email for 10% off" pop-up, this should give you some ideas.

Quiz-Style Pop-Ups 

Ask a question before you ask for the email. "What are you looking for?" or "What's your biggest concern?"

The customer answers, gets slightly more invested, and is way more likely to give their email after.

You also get zero-party data you can use to customize your welcome flow.

This is the style we use on 75% of our clients and see the best results consistently.

Plinko Pop-Up

Gamified format where the customer drops a chip and "wins" their discount.

People engage more when they feel like there's some luck involved and they earn their discount.

We've been A/B testing this one a lot lately and it's been winning across the board.

It follows same principle on follow up steps… They get their reward THEN we ask for their email. And the person is too invested in their reward they don’t want to lose it, so they give their email.

Not a fit for every brand… but if you are down for it, it rips!

Scratch-To-Reveal

Same idea as Plinko, but the customer scratches off a card to reveal their offer.

Creates that same feeling of earning the discount instead of just being handed one.

Countdown Timer Addition 

Creates way more urgency and makes people act instead of closing it and coming back later.

Because most of the time when someone closes your pop-up… they're not coming back.

This gives them urgency to enter their email right now.

Every single one of these was built and tested on Alia. It's the tool we use across all of our brands for pop-up testing and it's the reason we can run this many experiments and achieve insane opt-in rates.

On average we get 2x higher opt-ins on Alia compared to Klaviyo. Check em out: https://www.aliapopups.com/ 

If you want a team running tests like this across your entire email and SMS program, book a call with us here.

Email Inspiration Of The Day

Brand:
Cocunat

Email Design:
https://drive.google.com/file/d/1QovmbJYdCPG6J7XHG5lO5wJcR5MPH4b-/view?usp=sharing

Notes:
Cocunat ran a simple, clear "3 Common Skincare Mistakes" email where each mistake is paired with a "Fix" that's a different product. It sells three products in one send while reading the whole way through as expert advice, with their in-house consultant Agnes delivering the guidance. A great multi-product email that feels like a guide.

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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