Steal 5 Email Strategies From This 8-Figure Ecom Brand

Hey it's Max from The Inbox Newsletter.

Today I want to break down a brand that's doing a great job with their email marketing.

The brand is MUDWTR, and I'm sure a lot of email marketers in the space have already picked up on how dialed in their sends are…

Which is why I’m sharing 5 things they're doing that you can steal to make your own emails feel less boring and more engaging for your customers.

Let's get into it!

1) Creative Campaigns

We all know email isn't the sexiest marketing channel by default. So the best way to actually get subscribers to open your sends is to give them creative angles they've never seen before.

MUDWTR does this better than pretty much any brand in the space.

Just check this out:

They use AI-generated visuals, newspaper press release layouts, and UFC-fight-style comparisons to make every campaign feel completely different from the last.

Lots of ways to run angles like this and each one gets subscribers to actually open out of pure curiosity.

2) Hyper Interactive GIFs

I'm a believer in trying to make sure your emails hook subscribers the second they open them, and interactive GIFs do a great job of that.

MUDWTR uses stuff like this across every send to make their emails feel like a real experience instead of just another static block in the inbox.

You can just feel like they're more alive than every other brand's send, which is an obvious differentiator.

A must if you want your emails to stand out...

3) The Top Of The Email Offer Block

Sales. Everyone loves them. But no one likes running one where every single email starts feeling like a nonstop pitch and burns out your list.

If you want to avoid subscriber fatigue during a heavy sales period, the best way to do that is by sending regular campaigns but keeping some sort visibility or your offer in the email.

MUDWTR does a great job of this by having a block at the very top showing what promo they're currently running even if the send itself has nothing to do with it.

The reason this works so well is you can run any type of email from educational content to lifestyle sends, and because the offer stays front and center… you never have to ever fatiguing your subscribers while still having the promo be top of mind!

Much more effective than cramming a bunch of pitchy sends and burning through your list's engagement in the process.

4) The Recurring Founder Series

People love coming back to content they can count on every single week.

But even better is having one coming from the founder that builds real personal connection with your subscribers.

MUDWTR has a weekly series from theirs called "Trends With Benefits."

It's basically a play on the "here's what's trending this week" format with a natural product tie-in from the founder.

Love it. Feels personal. A great way to sell and also build real brand affinity.

5) Category Buttons In The Footer

Can't tell you how many brands I see sleeping on their footer buttons.

Which is nuts because a huge chunk of your list scrolls straight to the bottom of every email. So if you have category buttons waiting for them, your subscribers actually have somewhere to click into.

MUDWTR doesn't sleep on this. They lock category buttons for every main product line into every footer, so scrollers hit the bottom with everything right there ready to click.

The smallest details usually end up making the biggest difference!

BTW, I share insights like this every single day in my private community which you can find here.

Extra Email Inspiration Of The Day

Brand:
Javvy

Email Design:
https://drive.google.com/file/d/1v-1-ZxbuXa-fSl6OxhgofzSgSlJrLTPz/view?usp=drive_link

Notes:
Subscription renewal email teasing a free mystery gift on their upcoming order so they have something more to look forward to!

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
Here’s how I can help you further…

• Email Marketing Mastery Course/Community:
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• Work With My Agency:
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