SMS Marketing Sending Volume

Author

Max Sturtevant
March 13, 2026

The Inbox Newsletter

Hey it’s Max from The Inbox Newsletter.

I need to talk about SMS.

I will preface this by saying… If you don’t have sms marketing set up… what the helly are you doing? Literally so quick to set up and so easy to execute. Do you hate money?

Anyways…

If you're running it for your brand, you're probably doing it wrong.

In most cases, you aren’t sending enough.

But today we’re talking about the ones who send too much (a trend I’ve been seeing lately).

That's what it feels like for your customers right now ^

They opted in because they want to hear about sales, new drops, and things they absolutely can not miss out on.

Not because they wanted a nurture sequence and testimonial reviews in their iMessages.

How do we know this? Because we've run SMS for 50+ e-commerce brands and, using our strategies, we consistently drive 15-30% of total store revenue through the channel.

$766,071 generated from SMS alone in 30 days!

And we do it by sending less than you'd think.

Here's the thing about SMS that you need to understand…

It's not email.

Email lives in an inbox that people check when they feel like it.

SMS lives in your customer's personal text messages…

Right next to conversations with their mom and their “GIRLZ NIGHT💃🤪” group chat.

So when you start treating SMS like a second email channel, sending nurture sequences, educational content, brand story texts, tips and tricks…

You're using it wrong.

SMS is for surgical strikes. New drop. Restock. Flash sale. Limited offer. That's it.

Here's the rule we follow for every client: 2 SMS campaigns per week. Max.

All with a clear reason to tap the link right now.

We've tested sending more than this across multiple accounts and the results are always the same.

Past 1-2 sends per week, revenue plateaus, unsubscribe rates spike, and your ROI decreases (you have to remember sms is very expensive compared to email).

…You start burning through the list you worked so hard to build.

Save your storytelling, education, and nurture content for email. That's where your audience expects it and actually will read it.

SMS gets one job: drive revenue with precision.

Your flows should be running in the background doing the heavy lifting too. These are behavior-based. They only fire when someone takes an action, so they have inherent urgency behind them.

Here's an example of what a monthly SMS campaign calendar actually looks like for one of our 8-figure brands:

Look at the spacing. A social media giveaway, a collection launch, a running low reminder, a restock alert, and a flash sale at the end of the month.

That's 5-6 SMS campaigns across an entire month.

Each one has a specific purpose and gives your customer a reason to care. And each one drives revenue because it doesn't feel like noise.

SMS is one of the highest-ROI channels in e-commerce when you use it correctly.

The brands that figure this out are the ones quietly generating 15-30% of their total revenue from the channel.

If you're blasting your list with daily texts about your brand journey, don't be surprised when your customers start texting "stop."

I’m sending this right before my weekly Friday live call with my community and I’ll probably be ranting more about this lolz

Email Inspiration Of The Day

Brand:
Brez

Email Design:
https://drive.google.com/file/d/12h1pUxFWpI9mlSkt6EH3TcckMCtxTENZ/view?usp=sharing

Notes:
I love these text-based emails with a personal photo attached. The tone is genuine and thankful for all the customer support. Emails like this have a great tone for building rapport with your audience.

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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