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Send Emails On The Right Days To Make More Revenue

Author

Max Sturtevant
March 20, 2026

The Inbox Newsletter

Hey it’s Max from The Inbox Newsletter.

I realized something the other day.

The easiest way to make more money with email…

Is to just send emails when your customers are most likely to buy.

So…

I've been digging into send-day data across our clients.

I found out that one brand's best send day is another brand's worst.

Every list is different and you need to find what days your list converts the best on.

Today I’ll walk you through some examples and starting points.

Different audiences buy on different days based on how they live their lives.

Here's what the data showed for two very different brands:

Brand 1: High performance individuals. Busy professionals and athletes.

Highest Revenue Per Recipient (RPR) and Conversion Rate (CVR) was on Thursday, Friday, and Saturday

End of week performs best for this brand.

This brand sells primarily to busy professionals and athletes.

Monday through Wednesday is heads-down grind time for these people.

They're working, not shopping… so the performance is lower.

Thursday and Friday is when the data shows they’re most willing to actually buy… once the craziness of the beginning of the week has ended.

Brand 2: Cleaning products targeting Mom’s and household buyers.

Highest RPR and CVR was on Sunday, Tuesday, and Monday

For this brand, the beginning of the week performs best.

They sell cleaning products aimed at Mom’s and household buyers.

Beginning of week is when household buyers plan their week, restock supplies, and handle logistics.

By Friday they're in weekend mode, not shopping mode…

Hence why beginning of the week performed best for them.

The key insight: the same emails that took the same effort to make drove completely different results based on what day they were sent.

The brand targeting busy professionals would be leaving money on the table sending on Monday.

The brand targeting household buyers would be wasting their best emails on Friday.

Every brand is different. Look into this yourself.

I got those tables and data from Hiro Analytics.

Email Inspiration Of The Day

Brand:
Arber

Email Design:
https://drive.google.com/file/d/1SA51UZrlguu6B4hbOvSA2_6MC4T_M8uh/view?usp=sharing

Notes:
The planting calendar creates real seasonal urgency. The three-step framework turns an overwhelming catalog into a simple buying journey. And the bundle at the bottom catches anyone who skipped the individual products.

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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