Quick Psychology Trick To Increase Your Conversions

Hey it’s Max from The Inbox Newsletter.

Maybe you have the right offer…

But you aren’t framing it the right way 👀

Today, I'm sharing a quick psychology trick we use to make your emails convert better without touching your offer.

There's a reason some emails convert and others don't… even when the offer is the same.

It usually comes down to how the email is framed instead what it's selling.

Here's the one we use the most.

Reciprocity Framing

We've found that emails with the wording "On Us" consistently outperform things like "Free Shipping On Your Order" or "Here's Your Discount."

"On Us" gives the impression that the brand is personally paying out of pocket for the customer.

It holds more weight because it feels like a favor instead of a promotion.

Not to mention it also triggers something in the customer's head where they feel like the brand went out of their way for them.

And when someone does you a favor you want to use it.

The offer doesn't change at all…only the way you talk about it.

But reciprocity isn't the only one.

Here are three more psychologically quick wins you can use right now.

Identity Labeling - Frame your customer as the type of person who already uses your product. "For serious athletes" or "for people who actually care about what goes in their body." People self-select into identities and buying just confirms who they already think they are.

Bandwagon Over Elitism - “Join the top 15% of Americans who take ashwaghanda” signals that 85% of people DON’T take it. So the customer will ignore and think they’re fine. Instead make them feel behind, like “ashwaghanda is the fastest growing supplement in the men’s health space, up 300% in consumption”.

Concrete Numbers - Specific numbers always outperform vague claims because they feel like proof instead of marketing.

Start working these into your campaigns and flows. Small copy changes like these add up fast.

If you want a team writing emails with this kind of thinking behind every send, book a call with us here.

Email Inspiration Of The Day

Brand:
KAGED

Email Design:
https://drive.google.com/file/d/1YYHDbLwV0ZY_OijgabNQhuJBeIM9fcz7/view?usp=sharing

Notes:
KAGED built a full email around The Matrix red pill / blue pill choice. It works because KAGED found a reference that already makes their argument for them. The Matrix is about picking hard truth over comfortable illusion, which is their exact pitch on a supplement label.

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
Here’s how I can help you further…

• Email Marketing Mastery Course/Community:
  A full 30+ module email course that comes with weekly calls with me, 250+ editable email templates, and a community for daily Q&A from myself and other members. Learn More Here »

• Work With My Agency:
  At Well Copy, we’ve done $250M in email sales across 200+ brands in the past 2 years. We’re the best in the game at managing email. Learn More & Book A Call Here »

• Free Resources:
  10+ free guides and resources for you to learn email marketing for free from my content. Access Resources Here »