My Top 3 Highest Performing Emails 🏆

The customer is easy to get overwhelmed.

If you throw 10 testimonials in a customer’s face they aren’t going to read any of them, and your work was useless.

However, if you just show them one, REALLY good testimonial from a passionate customer, they’ll read it.

I like to sift through the website and find one of those long testimonials that you can tell someone spent 15 minutes writing.

Then, just send an email outlining this testimonial.

Easy to implement and hyper-effective

If something is "back in stock" that means that it went out of stock.

If something went out of stock, that means it's popular.

AND it means that it may likely go out of stock again (urgency).

The back in stock angle mixes popularity and urgency all at once.

Even if a product didn't necessarily go out of stock, you can still use this angle if you got a new shipment in.

Highlight SINGULAR benefit about your product and what it brings for the customer.

You should be able to come up with 10+ of these singular benefits for each product in your store.

You can repeat these campaigns over and over again. Customers need repetition to remember.

By highlighting one benefit, we make it a lot easier for the customer to remember what we're wanting to say.

If we give them 6 benefits, they won't remember any of them.

We're able to dive a bit deeper into our product and earn trust points.