Introducing WelLTV

Hey it's Max from The Inbox Newsletter.

I’m excited to announce we just launched our new AI retention analysis tool 👀🎉

[Exclusive to our team and clients only].

Introducing… WelLTV.

For the last three years, Well Copy has been the best in the game at managing email and SMS… but one thing we’ve come to realize retention IS NOT just email and SMS.

True retention management is tracking cohort LTV, subscription mechanics, product journey mapping, and dozens of smaller decisions that add up and help the business become more profitable over time.

The problem is all that data is scattered across 4-5 different platforms (Klaviyo, Shopify, your subscription tool, your SMS platform, etc)…

And half of what actually matters isn't tracked anywhere at all.

WelLTV pulls all of that into one app, cross-references the data, and lets us actually run retention like the real strategic discipline it should be.

No other agency has this, and I know that for a fact!

A Few Capabilities:

1) Time between orders 

We can see exactly when a customer is most likely to reorder based on their first purchase behavior.

It’s filtered by product, cohort, subscriber vs non-subscriber, and everything in between.

2) Cohort LTV by product 

We can pull LTV by the first product a customer bought.

So if someone bought Product A in January, we can see exactly what their 6-month and 12-month LTV looks like vs someone who bought Product B.

3) Klaviyo analytics + insights 

You can finally see which campaigns are driving REPEAT purchases vs first-time buyers.

It's the metric most brands never track, but should be running their whole retention program around.

Klaviyo just won't surface this kind of stuff…

4) Subscription analytics + insights 

Analytics on Skio, Recharge, Stay, etc suck…

So we made it better.

The best part?

Also, there's literally an AI chat built right into it!!

You can ask any Shopify, Klaviyo, or subscription question about your brand, and get a full breakdown in about 20-30 seconds.

I asked it "What's the best send time for this brand historically?" and it pulled every hour, sends, open rate, and click rate instantly.

We've been saying for a while that we want to be a true retention team, and now we really are.

What Our Team And Clients Are Saying:

WelLTV is exclusive to brands we work with.

Every client we onboard gets access, and we’re using it to drive every single retention decision on their account.

Want a demo to see what it looks like for your brand?

Book a call here »

Email Inspiration Of The Day

Brand:
Cheers Health

Email Design:
https://drive.google.com/file/d/1K9y3xyeyrkmlz_mMMHGLoMg7vzFLIZZU/view?usp=drive_link

Notes:

Pushing daily habits so subscribers stick around for the long run when they're on a subscription. Great email!

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
Here’s how I can help you further…

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