How We Drive $500K/Month With Email & SMS (80% of Store Revenue)

Hey it’s Max from The Inbox Newsletter.

This is a clothing / fashion client of ours.

And we drive $500,000 per month through email & sms for them.

And here’s the wildest part…

Email and SMS accounts for 80% of the total store revenue was from email and SMS alone.

Let’s walk through the exact setup and learnings you can swipe and deploy into your own brand.

Key Takeaways:

• High-converting pop-up forms are the foundation of scalable email/SMS revenue.

• Automated flows drive $250K+/mo with a simple but strategic setup.

• Campaigns, done right, add another $200K+ with a mix of graphic + text based formats.

• SMS should be short, punchy, and reserved for the biggest moments.

• Don’t overcomplicate… test, tweak, and scale what works.

🧲 Sign-Up Forms: The Foundation of $500K/Month

Most visitors won’t buy on their first visit to your site.

So if you’re not capturing them with a great pop-up, you’re just leaking revenue.

We don’t run boring “10% OFF” pop-ups.

We use survey-style forms that ask a question and personalize the experience. Why? Because:

• Low friction (easy entry… we aren’t diving into asking for their email right away)

• Customization bias (feels personal)

• Commitment bias (once they start, they finish)

• Novelty (people actually engage)

Through meticulous A/B testing, we took their conversion rate from 4% → 16.9% of website visitors converting to email subscribers.

The result?

• 16.9% conversion rate (up from 4%)

• 17k–30k new email subs/month

• $200K–$300K/mo in revenue just from focusing on converting new leads.

⚙️ Automated Flows: $250K+/mo on Autopilot

Flows are the unsung heroes of email/SMS.

Most brands don’t set these up correctly or don’t

consistently optimize them.

Here’s the breakdown:

Through email these bring in ~$100K/mo (16% of revenue)

Our SMS flows we have set up are similar to the above but very optimized andconverting ~ $150k/mo contributing to 24% of total store revenue.

📩 Campaigns: $200K+/mo Extra

Email campaigns are how we scale retention and get repeat purchases.

We send 15–18 per month (4 emails per week), mixing:

• Graphic-based (branded, visually rich)

• Text-based (founder voice, punchy copy)

We lean heavily on non-discount content:

• Reviews + UGC

• Product benefits

• Brand story

• Entertaining takes (not just selling)

Campaign revenue:

• Email: ~$100K/mo (16%)

• SMS: ~$100K/mo (16%)

For SMS campaigns, we keep it simple:

• <250 characters

• No MMS (saves $$$)

• Always include a strong CTA (e.g. "Shop Now")

Here’s Exactly How The Email/SMS Revenue Shakes Out

Final Results: $500k/mo & 80% Of Store Revenue

💡 Key Lessons From This $500K Strategy

If you want email + SMS to carry your brand, here’s the TL;DR:

• Dial your pop-up forms to explode list growth and the people you can market to

• Send 12-18 email campaigns per month focused on non-discount angles using both graphic and text based emails

• Send 3-6 sms campaigns per month solely focused on big events

• Set up your core flows for email with 3-6 emails in each flow

• Set up your core sms flows with 1-3 sms in each flow

• Test, test, test!

Hire us here to do this for your brand.

Something big is coming…

I'm opening a private 90-day mentorship for a small group of brands. Private Slack, group, calls with me, 24/7 access to my team, exclusive templates, and a full email course.

We’ll work directly with you to build your full email engine from scratch… flows, campaigns, segmentation, calendar, everything.

Same stuff we use to generate $10M+/mo for clients.

If you want in on the waitlist, just reply to this email and I’ll let you know when we open up.

Only launching this to people who raise their hand.

Respond and I’ll add you to the list.

Email Inspiration Of The Day

Brand:
Kitsch

Email Design:
https://drive.google.com/file/d/1X6rpYLQd8K6xEpLrdjGscig6Rg7zdo07/view?usp=sharing

Notes:
I want to see a lot of this during BFCM… I love curated bundles and offers.

I love the idea of doing an advent calendar. Very fun and a fun thing for your VIP customers!

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 1500+ members with daily posts from me, access to me for support 24/7, and private calls.

• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

• Mix and Match Email Design Templates: 134 email section templates that can make 5,000+ unique email designs with, learn more »

• QuickFlow Templates: All core 7 core email marketing flows fully templatized with examples, learn more »