Hey it’s Max from The Inbox Newsletter.

Everyone loves a flashy number… but hates the steps that actually get you there.

In just 60 days, we added over $200,000/month in total revenue for a client.

Taking email from just 12% of their total revenue to 44%.

These are the same 3 foundational moves we use every single time.

Let’s break them down.

Key Takeaways:

• You’re three initiatives away from scaling to $200K+ per month in email revenue.

• Optimized pop-ups can 3x your list growth without increasing ad spend.

• Flow automations don’t need to be complex, just executed well.

• Non-discount campaigns with clear angles can drive consistent revenue.

• Most brands miss out because they don’t execute the basics at a high level

The Situation

This brand was being ran by a busy founder scrambling to do emails.

Often times, emails being skipped because they just had too much shit on their plate.

Very impressive what they were able to do with just themself.

But it was time to get email off their plate and handled by experts.

In just 60 days, this brand went from $70K/month in email revenue (12% of store revenue) to over $347K/month (44% of store revenue)… a $277K/month increase from email alone.

We did it with just three core initiatives whcih I’ll be breaking down below.

The Initiatives Executed

1. Explode List Growth With Better Pop-Ups (3x More Emails Without More Traffic)

Most brands treat pop-ups as an afterthought.

Set up your form and you’re good to go! Sike.

We tripled list growth for this brand by swapping their generic pop-up for an interactive survey-style form.

The Results:

• Before: 16.8K subscribers over 3 months →

• After: 50K subscribers in the same period

• 21% of total website traffic converted into emails vs the industry average of 2-4%

Why It Works:

• Commitment bias: Once a user answers a question, they’re more likely to keep going.

• Customization bias: Personalization boosts perceived value.

• Novelty bias: It feels new—so it grabs attention.

Execution Tip: Use a platform like Klaviyo or AliaLearn. Start with one multiple-choice question before asking for the email. It lowers resistance and boosts opt-ins.

2. Build (or Fix) Your Flows to Capture Buying Intent

Pop-ups are the top of the funnel.

Flows are the high-converting bridge to sales.

Flows are the automated emails that will fire based on a customer’s action.

We rebuilt the flows from scratch without anything too complex or crazy... Just 9 key flows and 30-40 total emails.

Before: $129K in 3 months

After: $539K in the next 3 months

That’s 4.17x revenue just by properly setting up automations with our advanced strategies that most brands forget.

The Flows We Built:

High-Leverage Advice:

• Most stores only have a checkout abandon flow (not cart abandon).

• Most only send 1-2 emails (you need 3-5).

• Add urgency, clear CTAs, and don’t be afraid to sell hard.

3. Send 3–4 Campaigns Per Week (Without Burning Out Your List)

No, one email per week is not enough.

We increased campaign volume to 3-4x/week and it added $90K in revenue alone in the 3-month window.

Here’s how we pulled it off without a single discount email (except one the brand insisted on):

Strategy:

• Enemy-based marketing (us vs them comparisons)

• Text-based messages from the founder (adds a personal touch)

• Educational & benefit-driven content

• Mix of graphic + plain text formats

Examples That Crushed:

• “What’s hiding in your xyz?” → exposed competitor ingredients

• “Microplastics? No thanks.” → subtle sustainability flex

• “Your gut’s on the line.” → social proof meets value prop

These converted like crazy

without hurting margins.

Final Thought

I made a video going over this all in-depth here.

That’s it. No gimmicks, no AI-driven segmentation, no hyper segmented funnels.

Just high-leverage basics executed better than 99% of brands out there:

1. Get more emails with a better pop-up.

2. Convert with flows that don’t suck.

3. Scale campaigns using proven frameworks.

Want us to do this for your brand?

We have 2 onboarding slots remaining before Black Friday / Cyber Monday.

Book a call with us here and we’ll show you exactly how to make email your most profitable channel and break your Q4 records.

Let’s make email your most profitable channel.

Email Inspiration Of The Day

Brand:
Hexclad

Email Design:
https://drive.google.com/file/d/1mPK8Z1JR0X62SmlEdIFZHBsLDh3x5HMr/view?usp=sharing

Notes:
This is a 9-figure brand’s browse abandon email. Nice and simple.

• Bar at top saying they have free shipping

• Comment about abandonment

• Abandoned dynamic section with pricing

• Recommended products section

• Category section for further browsing

Beautiful.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 1500+ members with daily posts from me, access to me for support 24/7, and private calls.

• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

• Mix and Match Email Design Templates: 134 email section templates that can make 5,000+ unique email designs with, learn more »

• QuickFlow Templates: All core 7 core email marketing flows fully templatized with examples, learn more »