How to Write Non-Discount Emails That Make You $$$

Hey it’s Max from The Inbox Newsletter.

“10% OFF!” isn't a strategy.

If you want to build a real brand with healthy margins, you need to master the art of selling without selling.

And that starts with non-discount emails that actually win.

Key Takeaways:

• Stop relying on discounts, use your brand's real edge to convert.

• Your Unique Selling Propositions are the offer…

• Compare yourself to competitors visually for max skim-ability.

• Use bold infographics, simple layouts, and punchy copy to hook.

• Confused customers don’t buy, keep emails stupid simple.

Stop Copy-Pasting Competitor Discounts

Most brands survive on sales and discounts are their only lever.

It’s the Great Ecom Disaster of 2025.

But here’s the reality: if you always need to discount to drive sales… You don’t have a brand.

Real brands can make sales without discounts. Purely just educating on their products and how they are different.

Let’s walk through this below example we made for a client 👇

Find Your Unique Selling Propositions, And Double Down On It

Here’s what you need to do instead of slamming discounts.

Identify what makes your product irreplaceable.
Not “high quality.” Not “affordable.” Go specific. Go deep. Go where your competitors don’t.

In the example attached, we went after the USP of “Ingredients You Can Actually Pronounce” hitting on our natural ingredients.

This is perfect. It’s punchy, catchy, and leverages us vs our competitors.

Make It So Easy a Goldfish Could Convert

Don’t get cute with complexity…

Make your emails and sales assets as simple as possible.

The modern customer is Tik Tok brain-fried and they need info delivered on a silver platter.

Let’s look at the above example ☝️

Strong Hero Section:
Cool hero asking the customer a question to get them engaged and thinking. Then showing the ingredients in the background in competitor soaps that just look like chemicals.

Quick Body Copy and CTA:
Just two sentences explaining how we’re different from competitors… then a massive CTA.

Educational Infographic and CTA: People loveeee infographics. They are easy to skim and better than blocks of copy. Explain our product and how we’re different and end with a clear CTA.

Footer w/ Category Buttons: Finish with a footer that allows customers to browse by individual categories if they choose to.

Here’s the email design if you want to save it »

Send this to your marketing team.

Or you can hire the best in the game (my team) and we’ll make these emails for you 😉

Book a call with us here to see what ideas we can come up with as well as a quote on how much $$ we would add for your brand.

Final Word

You don’t need to run another “15% OFF ends tonight!”

You need to communicate value like a real brand.

Own your uniqueness. Put it side by side with the competition.

Make it stupid simple. And watch the conversions come in at full margin.

Something big is coming…

I'm opening a private 90-day mentorship for a small group of brands. Private Slack, group, calls with me, 24/7 access to my team, exclusive templates, and a full email course.

We’ll work directly with you to build your full email engine from scratch… flows, campaigns, segmentation, calendar, everything.

Same stuff we use to generate $10M+/mo for clients.

If you want in on the waitlist, just reply to this email and I’ll let you know when we open up.

Only launching this to people who raise their hand.

Respond and I’ll add you to the list.

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 1500+ members with daily posts from me, access to me for support 24/7, and private calls.

• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

• Mix and Match Email Design Templates: 134 email section templates that can make 5,000+ unique email designs with, learn more »

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