How To Use Zaymo For Building Interactive Emails

Hey it's Max from The Inbox Newsletter.

What if your customers could leave reviews, take upsells, and edit their subscriptions directly inside an email without ever needing to leave their inbox?

Well… now they can!!

This is showing up a lot more among the biggest eight and nine-figure brands (especially in the subscription niche, though it applies to any brand running email).

Today, I'm going to walk you through what it does, where to use it, and the exact impact it's already having on our subscription brands.

Let's get into it.

What This Tech Actually Is

You can now let customers take real actions (leaving reviews, taking upsells, editing subscriptions, answering surveys, etc) directly inside the email without ever going to your site.

Instead of the classic email → click → land on your site → complete action flow, everything happens in one click, right inside their inbox.

It’s the tech I've been waiting years to come out, and it's finally here!

The Best Use Cases Right Now

1) Leaving reviews directly in email

Customers can leave a star rating and written review without ever leaving the email.

Because they don't have to go to your website to submit, you're going to get way more reviews across the board.

2) Running surveys directly in email

Same principle. Customers answer directly in their inbox, so you get way more feedback and way faster.

Which means the retention insights, product feedback, and customer research loops start moving much faster too.

3) [Subscription Brands] One-click upsells directly in email

Customers can add products to their next subscription order without ever going to the customer portal.

All they need to do is click once and their subscription is updated with the upsell!

4) [Subscription Brands] Editing subscriptions directly in the billing reminder.

This is the biggest use case for eight and nine-figure subscription brands (and even seven-figure ones).

Subscribers can edit their subscription directly in the billing reminder email without ever landing in the customer portal.

This matters because the customer portal is where your cancellations happen… So if your subscribers can make changes without ever visiting that page, they never see the cancel button and stay as a subscriber.

We actually implemented this for one of our subscription brands and it was one of the biggest reasons why we decreased their billing reminder cancellations by over 50%.

That's how much of a difference it makes on retention when you roll this out…

If you want to implement this on your brand…

You can do it through Zaymo.

Highly, highly, highly recommend you check them out.

You can book a demo with them to see it in action for yourself!

Email Inspiration Of The Day

Brand:
Mars Men

Email Design:
https://drive.google.com/file/d/1Ofd8ys9TKMxjyDXWKzdnjOfMsKPhZP-8/view?usp=drive_link

Notes:

Selling who you become, and not what's in the bottle. Great way to stand out with your copy!

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
Here’s how I can help you further…

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