• The Inbox
  • Posts
  • How To Use Characters In Your Emails To Improve Conversions

How To Use Characters In Your Emails To Improve Conversions

Author

Max Sturtevant
September 25, 2026

The Inbox Newsletter

BIG NEWS REAL QUICK…

I just launched a clips YouTube channel…

40 minute long YouTube vids can be annoying… so this channel is just the most valuable 3-10 minute snippets!

I love Hormozi’s clips channel, so figured I would do it for myself.

Go subscribe! Daily videos starting NOW.

Hey it's Max from The Inbox Newsletter.

Sometimes brand-name emails can start to feel stale in a subscriber's inbox after a while… But we always want to keep it fresh!

Which is why today I'm going to break down a tactic that keeps every send feeling completely different from the last.

Guarantee you'll want to steal this for your own account by the end of this newsletter 😉 

Let's get into it!

Using Characters In Your Emails

The tale as old as time is that people want to buy from people... especially in the age of AI and faceless corporations.

So the question becomes how to keep your sends in a way that your subscribers actually connect with the brand.

And outside of your founder, there's a way to make your subscribers feel that human connection...

And that's by simply putting real people behind your emails.

Now, I understand some brands have a very limited amount of team members that can actually send from.

Which is why you can do the next best thing.

Using character emails.

Character emails are text-based sends from a specific character on your "team."

Here's a few you can check out:

Example 1:

Alex From The Warehouse Example

Example 2:

Austin From The Product Team

3 Reasons Why This Works

  1. They build actual trust with your subscribers. With a real name behind the send, subscribers can actually take what you're saying seriously instead of feeling like they're being pushed another transactional promo.

  2. They're a great pattern interrupt. Change the sender name to a new person and it hits differently in the inbox. "Megan, Customer Success" stands out way more than the same brand name subscribers have seen 50 times.

  3. They unlock so many new angles for your brand. A named character has so much more to work with. They can share a personal story, hijack the account for a cheeky discount, drop a heads up on a launch, or lean into a tone the corporate brand voice never could. You get to have a real personality in your sends, and it's still associated with your brand at the end of the day! Win-win.

Some Ideas You Can Steal

  • Alex from the warehouse team giving a "we're almost sold out" heads up on a bestseller before Black Friday hits.

  • Austin from the product team dropping an insider preview on the upcoming holiday-exclusive release.

  • Daniel the founder dropping a personal Thanksgiving gratitude story, then slipping the Black Friday sale into the P.S.

  • Megan from customer success running a helpful gift-guide right before the Christmas shipping cutoff to make sure subscribers order in time.

  • Alice from marketing dropping a cheeky "I hijacked the account" Spooky Halloween flash discount send.

  • Clark, the owner's dog sending a Thanksgiving subscriber appreciation email straight from the office dog himself.

Pick a few real (or fake) people or characters on your team, give them a sender name and a personality, and let emails come from them.

Such an easy and fun thing to do. Try it out on your next campaign!

Email Inspiration Of The Day

Brand:
Create

Notes:
Love a random amount incentive and have seen them crush like this. It keeps your customers on their toes!

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
Here’s how I can help you further…

  • Email Marketing Mastery Course/Community:
    A full 30+ module email course that comes with weekly calls with me, 250+ editable email templates, and a community for daily Q&A from myself and other members. Learn More Here »

  • Work With My Agency:
    At Well Copy, we’ve done $250M in email sales across 200+ brands in the past 2 years. We’re the best in the game at managing email. Learn More & Book A Call Here »

  • Free Resources:
    10+ free guides and resources for you to learn email marketing for free from my content. Access Resources Here »