How To Stat-Maxx Your Email Copy

Hey it’s Max from The Inbox Newsletter.

Today I’ve got a great way to make your email copy hit way harder. It’s a quick tactic that also includes a creative way to pull your own customer data for marketing.

Will be some sauce if you decide to implement…

Let’s get into it!

Using Real Stats In Your Email Copy

One thing I notice with pretty much every brand email I get these days is that they all lean on vague benefit claims…

What I mean by that are lines like “improves sleep” or “boosts energy.”

Now, I get why brands do it. It’s easy, it’s safe, and most copy templates default to it.

But there’s a way better approach I like to call stat-maxxing. Basically, you pull real stats and plug them front and center in your email copy.

Because if you didn’t know, the top brands are always running this.

Think about it... which one are you more likely to buy?

“Improve your sleep”

or…

“91% of users reported better sleep after 30 days”

The answer is dead obvious to which one will land the most.

Our brains are wired to trust specifics over vague claims… which means stat-maxxing your copy will drive way more conversions, more credibility, and a ton more goodwill with your customers.

How To Collect Your Stats

This is a great tactic, but one thing you might be wondering is... wouldn’t you need some fancy clinical study to pull real numbers like that?

The answer is no! The good news is you don’t need a lab or a clinical study to pull numbers like that. You can literally just ask your own customers.

Here’s the exact process:

1. Create a short Google Form. 5-10 questions focused on real outcomes your product delivers.

2. Send it to customers who purchased 30-60 days ago. They’ve used the product long enough to actually have an opinion worth capturing.

3. Incentivize completion with a discount on the thank-you page. Nothing crazy, just enough to get them to actually finish it.

4. Collect 1000+ responses and pull clean, usable numbers. The more responses you have, the stronger the claims you can make.

Sounds simple, but that’s really all you need!

And once that’s done… you’ll have a bank of real stats pulled straight from your own customers.

You can then blast them everywhere in your marketing and watch your conversions tick up. Really sick setup.

Try it out for yourself!

Email Inspiration Of The Day

Brand:
Hostage Tape

Email Design:
https://drive.google.com/file/d/1GHGzLMpLZcq2ZWxVVhulMMVUYO2Xd5IV/view?usp=drive_link

Notes:
Love this email idea! It’s a meme competition to get people to send in UGC…

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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