How To Stand Out In Someone's Inbox

Hey it's Max from The Inbox Newsletter.

Today I'm sharing a quick trick that almost nobody does…

But can immediately make your emails stand out in someone's inbox.

Changing your sender name based on the email!

Your sender name is your first subject line.

It's the first thing people see when they get a notification on their phone.

Most brands just set it to their brand name and never touch it again.

But a look at how this brand does it:

Notice how the emails around a sale or about rewards has a different sender name…

It catches your eye immediately because it looks different from every other brand sitting in your inbox with the same static name.

Here’s how you can do the same:

• [Brand] SALE - for when you're running a sale. People see "SALE" in the sender name before they even open.

• [Brand] REWARDS - for when you're giving people store credit or gifts. Feels like a reward program, not a promo.

• [Brand] EARLY ACCESS - for early access on sales or restocks. Creates exclusivity right in the inbox.

• [Brand] NEW - for announcements or new product drops. Stands out from your regular sends.

• Name | [Brand] - for messages from a specific person. Founder emails, personal check-ins, anything that should feel 1-on-1.

• [Brand] Customer Service - for flow emails like abandonments. Frame it as "there was an issue with your order" instead of a sales email. People open customer service emails.

• Your [Brand] Stylist - personal vibe using "your" to get attention. If you sell clothing this could be an email about recommended products based on their purchase history.

Start switching it up based on the email type and watch what happens to your open rates!

Easy win you can set up today.

If you want a team running stuff like this across your entire email program, book a call with us here.

Email Inspiration Of The Day

Brand:
Spinwave

Email Design:
https://drive.google.com/file/d/1-Ryvb4vFAc0OuAhsC9SKCO0JKeUv91bI/view?usp=sharing

Notes:
Spinwave sold a paddle upgrade by leading with the player's symptoms (pop-ups, short balls, drives that get attacked back) and pinning each one on the gear. The paddle shows up as the prescription only after the reader has seen themselves in the diagnosis. Good one to use this when you're selling an upgrade and need a way to surface pain points without making the customer feel like the problem.

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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