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How to Repurpose Your Best Content and Never Run Out of Email Ideas

Author

Max Sturtevant
April 06, 2026

The Inbox Newsletter

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Hey it's Max from The Inbox Newsletter,

If you're staring at a blank screen trying to figure out what emails to send every week, you're solving the wrong problem.

Brands incorrectly assume they need a new idea every time they send an email.

This couldn't be further from the truth.

A wise man once said, “People need to be reminded more than they need to be instructed."

Your customers don't need a new lesson every week...

They need to hear the same core message, the one that already resonates, said in different ways over and over again.

You don't need new content.

You need a new way to repackage the same message your customers already love.

Here's a simple example.

A hydration brand selling a magnesium supplement has one core message: magnesium helps you recover.

From that one idea, they could send:

  1. An educational email breaking down the science of magnesium

  2. A customer testimonial about feeling relaxed and recharged after taking it

  3. A how-to on getting more magnesium into your diet naturally (which leads straight into a CTA)

  4. An educational email on how much magnesium you should take daily

  5. An us vs them email on how our magnesium compares to competitors

That’s five different emails for one topic.

There are a million ways to repackage the same angle without it ever getting boring.

Let's look at a real example from Neutonic.

They have one core message:

Afternoon energy crashes are killing your productivity and Neutonic fixes that.

Look at how they use different messaging to communicate the same message:

These two emails from Neutonic achieve the get across the same message of “Afternoon crashes are ruining your productivity” but are stated in two unique ways.

Email 1 leads with a stat - 56% of their customers said afternoon energy was a problem. They're using social proof to validate the pain before presenting the fix.

Email 2 leads with a mirror - "9:02 am you vs. 4:17 pm you." Instead of relying on stats, they tap into a familiar feeling you immediately recognize in yourself.

It’s the same message with two completely different angles.

There are a million ways to repackage the same angle without it ever getting boring.

Besides, your audience isn't even reading every email you send.

And even when they do, hearing the same message framed a new way is exactly what moves them closer to buying.

You don't need to overthink your email content.

If you keep stuck at less than 8 email sends per month because you can’t get out of the ideation phase, this should help.

Email Inspiration Of The Day

Brand:
Gruns

Email Design:
https://drive.google.com/file/d/15IugetCOZr72EtX0i7Z9PpgnZf6BLugQ/view?usp=sharing

Notes:
Great abandonment education from Gruns. But I would like to put the dynamic block and button higher up at the top!

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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