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How to Reduce Your Klaviyo Bill (and Still Make More Money from Email)

Author

Max Sturtevant
July 16, 2025

The Inbox Newsletter

Hey it’s Max from The Inbox Newsletter.

You could be spending too much on your Klaviyo bill right now.

Let’s put some money back in your wallet.

Key Takeaways:

  1. Most ecommerce brands are overpaying for Klaviyo without realizing it.

  2. Suppressing unengaged profiles can save hundreds, sometimes thousands, every month.

  3. Suppressing the right profiles using the right segments will also boost deliverability and ROI from email.

Why Most Brands Are Overpaying

Here’s the problem: Klaviyo charges your account based on your number of active profiles. 

An “active profile” is anybody who you can send emails to… by default, every profile in your list is active unless you “suppress” them inside your account.

So, if you have 100,000 people in your account, but only 40,000 are actively engaging with your emails?

You're burning money every month on the remaining 60,000 people who aren't even opening your emails.

Saving $915/Month Using This Strategy

I know firsthand how much you brand owners hate your Klaviyo bill.

By far, the most appreciated part of our service is how we are monthly optimizing our clients’ Klaviyo bills.

Us: “We generated $200k from email this month!”

Client: “Cool.”

Us: “We also saved you $915 on your Klaviyo bill!”

Client: “DBUIWNDIOUNWCIONWIODNWO”

^average client interaction lol

Example:

By auditing and suppressing unengaged profiles, we immediately slashed their Klaviyo bill by $915/month within a couple weeks of working with us.

That’s over $10,000 per year of profit… saved.

And deliverability? It actually improved. Removing unegaged people → Better open rates. More clicks. More cash.

How You Can Start Saving Today

Here’s a suppression segment you can copy-paste right now into Klaviyo:

Segment Name: Suppress - Unengaged 300 Day

  • Person can receive email because person is subscribed

  • Opened Email zero times in the last 300 days

  • AND Clicked Email zero times in the last 300 days

  • AND Placed Order zero times in the last 300 days

  • AND Ordered Product zero times in the last 300 days

  • AND Received Email is at least 10 over all time

This filters out people who’ve been given more than enough chances to engage and just haven’t.

They’re dead weight and they’re draining your wallet.

Steps to suppress these profiles:

  1. Create the above segment and wait for the segment to populate all profiles.

  2. Convert the segment to a “list”

  3. Download the list as a CSV

  4. Go to the “Profiles” tab in Klaviyo

  5. Click “View Suppressed Profiles” in the top right part of the screen

  6. Click “Import”

  7. Manually drag in your suppression list

Steps to lower your Klaviyo bill:

  1. Go to settings in Klaviyo

  2. Click “Billing”

  3. Click “Change Plan”

  4. Lower yourself to the lowest plan they allow you to

Less Bloat = More Profit

Suppressing these profiles won’t hurt your revenue. It’ll help it.

Here’s what happens when you suppress the unengaged:

  • Lower sending costs

  • Higher deliverability

  • Better inbox placement

  • Increased engagement

  • And, yes, lower Klaviyo bills 🎉

Stop paying for ghosts.

Clean your list.

Watch your costs drop and your performance rise.

Need help doing this right? We’ll handle it for you. Book a call with our team here.

Email Inspiration Of The Day

Brand:
AG1

Email Design:
https://drive.google.com/file/d/1jgRP8-JcmsIck3UIPuJnPsIgwq7zn1vk/view?usp=sharing

Notes:
The bottom section of this email is just amazing.

On the brand side, if you can find statistics like this, you’ll be in a good spot.

People LOVE numbers… so do what you can to find them to support your product!

Bridge Section Template #5

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

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