How To Improve Your Welcome Flow Performance With Little Effort

Hey it’s Max from The Inbox Newsletter.

Your welcome flow has had the same 5 emails in it since the day you built it.

Meanwhile, you've got campaigns sitting in your send history that absolutely PRINTED.

Nobody does anything with them… they just sit there.

Here's what we do instead…

Pull up your top-performing non-discount campaigns.

Find the ones that crushed (with non-buyers specifically).

Take the winners, slap your welcome discount at the top of the email, A/B test it against whatever's underperforming in your welcome flow.

The logic is simple.

The people sitting in your welcome flow are non-buyers.

If a campaign already crushed with your non-buyer segment that same email is probably going to crush in the welcome flow too.

The audience is the same and the angle already works.

You're just giving it a permanent home.

A Real Example / Use Case

Say for example this was a long-form testimonial campaign that absolutely ripped.

Take it, add the welcome discount as a bar at the top, and swap it in as email three of the welcome flow.

It probably would outperform the old email three immediately…

This works for literally any flow too.

If a campaign crushed, find one where the angle fits and drop it in.

No need to write new emails from scratch every time you want to improve something. 

Think smarter not harder folks!

BTW - You aren’t able to track new vs returning customer revenue in Klaviyo

We use Hiro Analytics for every client and look at this data which you can see below.

Highly recommend Hiro if you want to take performance to the next level.

Check them out here

Email Inspiration Of The Day

Brand:
Bluebolt Chargers

Email Design:
https://drive.google.com/file/d/1afGupAA-ivj15qh2-dASZ9C42veHJSyN/view?usp=drive_link

Notes:
Bluebolt turned a testimonial campaign into a shoppable product email. Every review gets its own pull-quote headline and direct CTA, so one social proof email works as a five-product showcase and sends the customer straight from the review to that product page. Steal this so your testimonial emails don't get skimmed past!

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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