How To Get Your Customers Straight To Checkout From Your Emails

Hey it’s Max from The Inbox Newsletter.

Today I want to share an underrated Shopify feature that completely removes the friction between your email CTA and the actual checkout page.

Takes 30 seconds to set up and changes how your subscribers experience the jump from your email into checkout.

Let’s get into it!

Shopify Cart Permalinks

I actually was re-reminded of this feature while going through a huge 9-figure brand’s welcome email a few days ago...

As I was clicking through the welcome email, I noticed the CTA sent me somewhere I wasn’t expecting...

The second I tapped it, I was already sitting on a checkout page with the product in cart and the welcome discount pre-applied before I did anything on my end...

This is called a Shopify cart permalink.

It’s a single URL you build inside your Shopify admin that pre-loads the product + variant + quantity + discount code into the subscriber’s cart the second they tap through from the email.

Reduce friction, make more money!

Building Your Cart Permalink

The setup is pretty simple and takes under 30 seconds to build…

Step 1: Head into your Shopify admin and go to the Products tab

Step 2: Click the product you want to pre-load into the cart

Step 3: Click the “More actions” dropdown menu at the top and select “Create checkout link” → You will need to download the app Buy Button Channel if you don’t already have it.

Step 4: Select the product variant you want pre-loaded and click “Copy link”

Step 5: Drop that URL straight into your email

And that’s it!

Any subscriber who taps that CTA now lands straight on a pre-loaded checkout with the product already in cart.

I’d recommend starting with your highest-converting flows first (welcome, cart abandonment, winback, etc).

The possibilities are endless to apply this across any campaign or flow pushing a specific product!

Try it out and see what happens!

BTW, I share insights like this every single day in my private community which you can find here.

Email Inspiration Of The Day

Brand:
Qomfort

Email Design:
https://drive.google.com/file/d/1U893O0mVFkks7V6avaVNEUXCNK68LJ96/view?usp=drive_link

Notes:
Smart founder follow-up email from Qomfort. The day before, they ran a buy 2 get 2 free pumpkin socks promo. The follow-up repositioned buy 3 get 3 free as the baseline offer and stacked an extra 10% off on top… Clean way to reframe a better deal as the standard offer instead of an upgrade.

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant | Well Copy

P.S
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