How to Design Emails That Print Money: The $100M Blueprint

Hey it’s Max from The Inbox Newsletter.

In a world where everyone is sending emails, design is what will make you stand out.

The average ecommerce brand settles for basic templates that look like everyone else.

That’s a mistake. Because in email, boring = invisible.

Here’s the no-fluff breakdown of how to design emails that stop the scroll, get the click, and drive revenue like crazy.

Key Takeaways:

• Conversion-optimized design can 3x your email revenue.

• Use big, above-the-fold buttons with clear CTAs to remove friction.

• Simplicity, skimmability, and brand consistency are the holy trinity of email design.

• Each section of the email (hero, bridge, product) serves a unique purpose

• Steal from proven design winners. No need to reinvent the wheel.

1. Why Email Design Matters More Than Ever

• Design = Differentiation: Most brands use the same stale templates. Good design separates your brand from the sea of sameness.

• Design = Engagement: Visually engaging emails keep people opening and clicking, which boosts deliverability too.

• Design = Authority: Sloppy design signals a low-quality brand. Sharp design builds trust and perceived value.

2. The 3 Pillars of High-Converting Design

1. Ease of Click:
The best emails make it dead simple to take action. That means big, centered buttons especially for mobile. And those buttons need to live above the fold. If someone opens your email and has to scroll to find what they came for (usually a discount or product), you’ve already lost them. Your CTA should be one of the first things they see.

2. Skimmability:
No one is reading. Everyone is skimming. So your job is to make it impossible to miss the point. Keep layouts clean. Headlines short. Use visual hierarchy to guide the reader’s eye from image to message to button. Design should make the email easy to digest in five seconds or less.

3. Brand Consistency:
Your emails should feel like an extension of your website and your ads. Use the same fonts, color palette, voice, and image style. When every part of your funnel feels connected, conversion rates go up.

3. Master the Structure of Your Email

Hero Section
This is your opening scene, the part of the email everyone sees. Make it count. Use a bold headline, compelling visual, and a clear CTA button. Your value prop should be obvious within two seconds. Treat it like a mini landing page.

Bridge Section
This is the supporting argument. Use it to add context, answer objections, or build trust. USE INFOGRAPHICS. That could mean a quick product benefit list, a customer testimonial, or even a visual showing how your product is used. The goal is to keep the scroll going.

Product Section
Every product featured in your email should have its own button. Period. No exceptions. If someone likes what they see, don’t make them go hunt for it. And if they don’t like any of the items you featured, end the section with a broader CTA like “Shop All” to keep them engaged.

Transitions and Flow
Emails shouldn’t feel like blocky chunks of content. Use subtle design transitions, like background color shifts or gradients, to help your email flow from one section to the next. It makes the whole experience smoother, and that keeps people scrolling longer.

4. One Final Tip: Steal What Works

Study brands with killer design (Casely, Magic Spoon, Olipop) and take what works. Use tools like:

• Milled – massive archive of ecommerce emails

• Really Good Emails – curated examples from top brands

Further Resource: Here’s a video of me going through bad email designs and good email designs. This will give you all you need to know. Watch Video »

Email Inspiration Of The Day

Brand:
Gruns

Email Design:
https://drive.google.com/file/d/1jn0AWYH_SFgO1AVefZ6ZuC1FtEHX72-_/view?usp=sharing

Notes:
I love how specific they are with the pain points the customer may experience. This is what allows them to steal customers from competitors.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• 5 quick email design hacks

• 4 controversial marketing campaigns

• Banger recent email campaign

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 1500+ members with daily posts from me, access to me for support 24/7, and private calls.

• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

• Mix and Match Email Design Templates: 134 email section templates that can make 5,000+ unique email designs with, learn more »

• QuickFlow Templates: All core 7 core email marketing flows fully templatized with examples, learn more »