How Mars Men Converts Cold Traffic With Email & SMS

Hey it's Max from The Inbox Newsletter.

Mars Men has been on an absolute tear lately…

Testosterone supplement brand that came out of nowhere and scaled to $100M faster than almost any brand in history…

And the thing that’s actually doing a ton of the heavy lifting in their funnel is email and SMS.

It's some of the most aggressive I've seen done right.

Today, I want to walk through how they structure it because they're using the same strategies we use to get results for our clients.

The Pop-Up

The pop-up fires about two seconds after the website page loads and it's a simple micro-commitment form.

Do you want the offer, yes or no… only then after you get engagement, do you ask for email. (Recent AB test showed this form converted 56% better than gfoing straight to asking for email address).

95%+ of your customers will NOT buy when they go to your website for the first time…

Pop-ups allow you to capture 15-20%+ of these people as leads where you can convert them later on.

Very important.

Micro-commitments like this work really well right now.

(The offer being 50% off is very high… yes. But this is the same offer they already have on their website. So they aren’t giving any extra discount).

Then, their email and SMS goes to work

I got FIVE emails on the first day alone.

One that’s immediate, then two hours later, then a few more spaced through the rest of the day.

And they're running daily SMS right alongside all of it…

Most brands would be terrified to send this much.

But it works because every email does a different job. They're not blasting the same one 5 times with new subject lines.

Instead, they open with things like a founder story in plain text so it reads like a real person talking to you…

They mix in infographics, longer educational emails, and they even throw in memes on the SMS to keep it from feeling like a constant sales pitch.

The whole sequence is then closed out by leaning on their risk-free 90-day trial to knock out the last objection…

 Why go this hard this fast? It's all about timing.

The moment someone opts in is the warmest they will ever be.

They just raised their hand, they're curious, and they're actively thinking about your product. Every single day after that they get colder, they forget about you, and the odds of them ever buying drop.

Most brands waste that window, but Mars hits you while you're hot, stack the value fast, and give you every reason to buy before a competitor can pull you away.

Try AB testing this cadence vs a less aggressive one!

Email Inspiration Of The Day

Brand:
Majesty

Email Design:
https://drive.google.com/file/d/1IbHQ-86bSNmjmGlAGBO1ya3R6_T6H4K0/view?usp=sharing

Notes:
Who said you can't make emails sexy???

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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