How I Would Add $1M In Revenue to Crocs This Year

Hey it’s Max from The Inbox Newsletter.

Most ecommerce brands are bleeding money from the dumbest spots and they don’t even realize it.

I don’t work with Crocs… but if I did? They might owe me a million bucks.

I mocked up some form and email improvements for fun, and just these hypothetical changes alone could drive serious revenue.

Here’s the breakdown.

Key Takeaways:

• A poorly optimized pop-up form is silently killing your list growth and revenue.

• Bad email design = low clicks = lost sales.

• Buttons need to be big, bold, and above the fold

• A fresh, fun approach to your email copy will drive higher engagement and ROI.

Come On Guys…

Crocs (like most big brands) are missing low-hanging fruit.

I have sympathy for smaller brands who have low-hanging fruit… you know you’re a bust founder and have a million things you’re working on.

But for massive brands with millions of site visitors every month, even improving some metric by 10% can result in 7-figures at the end of the year.

Big brands… do better!

What’s Wrong With This Pop-Up Form?

Few things wrong with this form.

For one, they give a 15% discount… but it’s buried and no one will see it.

You can barely see it, and the call-to-action is forgettable. That little “X” in the top right is also the escape route users instinctively tap without even seeing the offer.

You don’t want to lead with “be the first to know”… that benefit is not nearly as strong as 15% OFF.

We had to make some modern changes to it.

Here’s the mock version I made to fix it:

Key Changes:

• Clear headline: “You’ve got 15% off” — instantly visible

• Strategic UX: Moved the close button to the top left so people don’t auto move their thumb and cancel in the top right corner (pattern break)

• Question first: A fun “quiz” feel that engages users before asking for commitment getting them to start the process

• Two-step conversion: Email, then SMS for max opt-ins

• Urgency cue: “Finish signing up to activate your discount” feels actionable

I can guarantee this would convert at minimum 2x the number of people.

That means 2x the email list… and over the long run 2x the email revenue.

A Better Email for a Better Brand Experience

Their current email designs are a snoozefest. Small button, bad placement, no personality.

My mock redesign focused on:

• Above-the-fold CTA: Big, bold button up top (especially on mobile)

• Relatable copy: “Don’t forget your Crocs” from Mom

• Smart product descriptions: “Classic clog — easy on/off when you’re late to class”

• Hierarchy in layout: Showcase products, support benefits, and a final CTA that’s impossible to miss

Estimated Upside Is Huge.

If Crocs — or any brand making these same mistakes — implemented this type of strategy, here’s what I estimate:

• 2x list growth from the pop-up alone

• 25%+ improvement in email conversion rates

• Compounded over a year that crosses easily 7 figures extra

If your brand’s leaving stuff like this on the table, it’s time to fix that.

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Email Inspiration Of The Day

Brand:
Pura Vida

Email Design:
https://drive.google.com/file/d/1bHowpTDC9BVv8aTrb5Wf6NXcyZwteEcN/view?usp=sharing

Notes:
Super fun sale email! Love how simple it is and the creative piece of paper and font for back to school.

I would probably choose to make the font a bit more readable… but fun email nonetheless.

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

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