How AG1 Is Able To Sell Green Powder for $90/mo

Hey it’s Max from The Inbox Newsletter.

Most welcome emails fumble the bag in the first 5 seconds.

Athletic Greens (AG1) doesn’t.

Their 8-part email welcome flow is one of the cleanest, most strategic I’ve ever broken down.

There’s no hard sells… just pure psychology-driven sequencing.

Here’s exactly how they pull it off and how you can do the same.

Key Takeaways:

• AG1’s 8-part welcome series focuses on building trust, not chasing the sale.

• Each email strategically handles a key objection: from “What is this?” to “Is this worth it?”

• The flow uses data, storytelling, and reframing to guide the reader toward a purchase.

• High-performing flows prioritize sequence strategy just as much as copy and design.

Here’s a link to the drive with every email in their welcome flow: AG1 Welcome Flow »

Email 1: The Perfect Welcome 👋

AG1 opens strong by delivering the offer + showing what’s inside the Welcome Kit.

By visually showing everything inside, the customer can see the value they are getting.

✅ Clean design
✅ Strong CTA
✅ High perceived value
✅ Quick brand intro
✅ Visual trust

It’s all about getting the click. If they don't buy now, that's fine... we will be overcoming objections throughout this flow.

Email 2: Breaking Down the Logic 🧠

AG1 stacks the value by showing how one scoop replaces your entire cabinet.

Logically, they are showing how it makes sense to use their product because it simplifies your routine.

💊 Comparison chart = instant clarity
📉 $3/day vs. buying 7+ other supplements
🎯 Focus shifts from story → logic

This is where they close the "but is it worth it?" gap.

Email 3: Simplify > Complicate 💯

AG1 doubles down on the simplicity angle (which is probably their strongest angle, considering how hard they hit on it).

Essentially they are pushing for you're not just buying a greens powder, you're ditching the pill drawer.

📦 Simple visual shows AG1 replacing 6+ supplements
🧠 75 ingredients = maximum coverage, minimal effort
🧘‍♂️ Copy emphasizes simplicity and ease

Important to note they’re not pushing “buy now.” They’re planting the seed: “Wouldn’t it be easier if it was all in one scoop?”

NOTICE - how simple this email is!!

Email 4: Eliminate Uncertainty ⏱️

AG1 tackles the silent objection: “How soon will I feel a difference?”

This email maps out the first 90 days of using AG1 day by day, week by week.

✅ Day 1: Gut support
✅ Week 2: More energy
✅ Month 1–3: Clearer skin, better mood, real transformation

This is future pacing, giving hesitant buyers clarity on what to expect and when.

It also subtly gets people to COMMIT to use the product for 3 months... increasing their customer LTV.

Email 5: Replace Doubt with Data 📊

This email removes alllllll the uncertainty on if this product works.

This works ESPECIALLY well since their customers are usually busy professionals you value the numbersa nd science.

🧪 97% felt more energy in 30 days
☕ 91% drank less coffee by month 2
🥱 97% had fewer cravings by month 3

Real data!

If you have a product in the health niche... FIND DATA LIKE THIS.

Email 6: Tackle the Price Objection 💸

Okay this person should know the product works by now...

So AG1 comes right at the “it’s too expensive” barrier.

They don’t justify it emotionally, they frame it rationally.

People don't buy expensive products like this emotionally... they need to logically justify it.

🧮 Less than $3/day
📉 Cheaper than your coffee
🧠 Replaces 6+ supplements
💚 One scoop = total body support

It’s a value reframe: not “Is this worth $90/month?”

But → “What am I already spending more on for less?”

Email 7: Ingredient Value Proposition 🥬

To really show the value behind the product, AG1 breaks down their extensive ingredient list showing they truly have an all in one product.

🧪 75 high-quality ingredients
🌿 Each one with a purpose

They’re justifying their ingredients and proving how all of their choices are made with purpose.

This email says: "You're not paying for fluff. You're paying for function."

Email 8: Close with Cost Clarity 💵

AG1 wraps the flow with a value-driven mic drop.

Instead of discounts, they compare costs:

💊 $3.39 = multiple supplements
☕ $4.99 = your morning coffee
🍽️ $14 = eating out
⚡ $4.49 = energy drinks
💚 < $3 = AG1

They’re reframing the price as a smart trade-off.

Plus: vegan, gluten-free, sugar-free... to overcome dietary restriction objections.

This is the final nudge: premium nutrition without premium markup.

Final Thoughts:

This welcome flow doesn’t beg for the sale.

It earns the sale by stacking trust, educating strategically, and handling objections before they arise.

If your welcome flow isn’t converting, it’s probably trying to close before you’ve opened the conversation.

Steal AG1’s sequencing strategy and watch your conversion rate climb.

Email Inspiration Of The Day

Brand:
Bubble

Email Design:
https://drive.google.com/file/d/1Q6YGeQlHmJZ1W21jBYBoLqj3ywmH9EPP/view?usp=sharing 

Notes:
Great message here and a cool note to send to your audience.

I’m sure many brand owners reading this could send a similar email, especially with tariffs

.

Sending something like this will keep your list’s trust.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Copy your competitors email marketing strategy with chatgpt

• Video breakdown of AG1 welcome flow

• Massive ecommerce trend

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 850+ members with daily posts from me, access to me for support 24/7, and private calls.

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