Easy Way To Increase Email Click Rates And Conversion Rates

Hey it's Max from The Inbox Newsletter.

A common misconception I see all the time is that you need beautifully designed emails to actually drive revenue.

But we've found the exact opposite to be true in a lot of cases…

Today I want to walk you through one specific example of this in action, plus how you can steal the exact setup for your account.

Let's get into it!

Dynamic Product Blocks Over Static Images

Instead of designing your own product sections in every email, you can swap them in for Klaviyo's dynamically generated product block.

Here are the results from an A/B test we ran on this recently:

Click rate was basically the same on both.

But WOW look at that revenue. 3x lift on essentially the same email…

Why Dynamic Sectons Work

If you can tell, dynamic sections genuinely looks worse lol.

Statics are generally more clean, designed, and on-brand while the dynamic version is a little clunky and generic-looking.

But the reason dynamic product blocks end up converting is because of relevance...

Instead of us guessing which products to feature in the email, Klaviyo shows each subscriber the exact products they've recently viewed on the site.

So, every subscriber is seeing products they're actually interested in and not whatever we happened to pick when we built the campaign.

Purchase intent goes way up even if the click rate barely moves.

How To Actually Set This Up In Klaviyo

Setting this up in Klaviyo is honestly super easy.

We set the product source to show items the customer has recently viewed, with a fallback to best sellers from the past 72 hours if they haven't viewed anything yet.

We also added an exclusion for accessories since those are mostly used for upsells and would just water down the relevance.

Drop the block into your campaign, set the definition, and you're good to go. Takes maybe 5 minutes to set up.

Try it out yourself and let the data speak for itself!

Email Inspiration Of The Day

Brand:
Bali Body

Email Design:
https://drive.google.com/file/d/1KbGR6s4SrK7pEBUiA-NVEyVAoSEYzU4U/view?usp=drive_link

Notes:
A group chat email where every product being pushed feels like a friend recommending it. Great format to steal!

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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