Easy Hack To Boost Click Rates And Placed Orders

Hey it's Max from The Inbox Newsletter.

One of the most important metrics when it comes to email marketing is your click rate.

Opens get you in the door… but clicks are what actually pull people through to your site.

Which is why today I wanted to share a fun little hack you can try to increase your click rates…

Let's get into it!

The Magic Button

The strategy is genuinely as simple as it sounds…

We know plain text emails already tend to outperform designed emails on engagement…

But you can actually add in a small piece of copy for an extra layer of click juice.

Just throw in a button that literally says "Magic Button" and link it to any page on your site.

As a marketer, I already know exactly what these are, but the intrigue still gets me every time.

It triggers my ADHD and I HAVE to click just to see what's on the other side.

Check out this A/B test we ran recently:

You can see that Magic Button got 42% more on click rate!

That's a huge lift from something super simple.

Where To Actually Use It

(BTW you also don't have to keep this play to just plain text emails. Magic Buttons work just as well in designed campaigns, flow emails, and pretty much anywhere you'd normally drop a CTA.)

Some of our favorite placements:

• Footer of every email: as a secondary CTA that catches subscribers scrolling all the way through

• Middle of a campaign: as a break between sections that pulls curiosity clicks

• Post-purchase emails: link it to a thank-you page, brand story, or bonus offer

• Winback campaigns: link it to a personalized landing page or surprise discount

• Standard campaigns: as a fun secondary CTA that pulls extra clicks without competing with your main pitch

For the actual link destination, just lead them to whatever you want to drive traffic to.

We've sent people to a random meme, quizzes, founder story page… the curiosity will hit no matter where the button lands!

Try one in your next email and see what happens…

Email Inspiration Of The Day

Brand:
Spacemilk

Email Design:
https://drive.google.com/file/d/1LQUwtLRr7x84UTM5jE72Gdm9vqJqjl0Z/view?usp=drive_link

Notes:
Founder story email designed to look like a letter. Peak way to add a personal touch to your calendar. Now imagine dropping a Magic Button at the end… 🤔

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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