Don't Just Throw Out 10% OFF... Test Your Offers (10x Placed Order Increase Examples)

Hey it’s Max from The Inbox Newsletter.

I just wanted to do a quick email today to stress to you the importance of testing your offers.

Attached below is an A/B test we recently ran for a brand of ours…

We tested two different offers for a Winback flow email (someone bought 4 months ago and hasn’t purchased since).

To bring these people back, they were running an offer.

We decided to A/B test the offer.

Some people respond differently to different offers, especially at different parts of the customer journey.

People who have never bought before may be more inclined to buy from simple $ OFF or % OFF to try out your products.

Whereas past purchasers may be more inclined to buy off of a bundle offer, or a free gift, or some sort of store credit.

We tested two offers for this client.

Here are the results:

Top Option:
- Open Rate: 51.4%
- Click Rate: 0.85
- Placed Orders: 1 placed order

Bottom Option:
- Open Rate: 52.88%
- Click Rate: 5.77% (6.8x increase in click rate)
- Placed Orders: 10 (10x placed orders)

Insane results that will result in a much higher LTV for their customers now that we know this info and will keep this offer live.

TEST YOUR OFFERS.

Don’t just throw out a 10% off and use it blindly.

Use 10% off, test it vs other offers, and move forward with the winners.

BONUS TIP

Black Friday is coming… and you want to make sure your offer is the highest converting for your audience.

Choose a small part of your audience during Labor Day to test a couple different offers that you may run for BFCM.

Whatever offer wins, run that kind of offer for BFCM 😉 

If you want a team that is setting up these tests for you and getting the most out of your email channel, book a call with us here »

Email Inspiration Of The Day

Brand:
Nominal

Email Design:
https://drive.google.com/file/d/1HzRAOcScsB2zVOC3BF2hao-11jEaoSdW/view?usp=sharing

Notes:
Love this for fashion brands: "Inspiration behind xyz piece" from the designer or founder.

You can really do the same for any brand… send a text based story email about the inspiration behind your product.

Customers always appreciate this

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 1500+ members with daily posts from me, access to me for support 24/7, and private calls.

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