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Clear Out Your Warehouse w/ This
Max Sturtevant
September 25, 2024
The Inbox Newsletter
Hey it’s Max from The Inbox Newsletter.
I see a lot of brands just send 1-2 emails on a major sale in their store and think that’s enough…
If you want to clear your warehouse you’re going to need a bit more than that.
This is the sale framework we use to blow up our clients’ sales.
Sales?
If you use our sort of email strategy, you are avoiding sending many discounts to your list.
Instead, you're constantly providing value and building up trust that you can cash in on later.
This way, when we do run sales we can get the most bang for our buck.
If a sale flops that was supposed to be a mass liquidation, you can really put your business in a rut.
We want to build up hype for our sale to prove to the customer it is a big deal, give them multiple reminders so we know that they know it’s happening, and add a ton of urgency to really get them to buy.
Let’s do it.
Especially if you are running a big sale, it's a good idea to send a teaser to build up some hype.
Text-based emails stand out and are more of a simple touch.
It helps bring some legitimacy to the sale and get people ready to shop.
Encourage them to start shopping now so they can pick our their items.
Your launch emails can be as simple as you want… I recommend keeping them real simple.
Make sure to include everything a customer needs to know.
Discount code
How long the sale is (you can exclude this if it’s a long sale to make sure they don’t think they can push it off)
How to claim (discount code, auto-applied at checkout, etc)
Email 3: Graphic Based ‘How to Shop’ Reminder
You want to make sure you fit a reminder email or two in to add some urgency and push more sales.
A great way to do this is by explaining how to shop the sale, especially if it's a unique offer.
Clearly display the value and lay out what the value is.
The brand below did this with a BOGO sale clearly outlining the different items you can get for free.
Email 4: Graphic Based Simple Closer
People love to procrastinate and sales are no exception.
At this point the customer should understand the sale so you don't need to spend time on that.
Instead, induce a ton of urgency and get people to impulse purchase.
Try to include a countdown of some type if you can.
Email 5: Text-Based Last Last Chance OR Sale Extended
This last email is a last ditched effort to get more sales.
As we discussed earlier, text-based emails are an effective way to stand out and prove the legitimacy of your sale.
We like to end our sales with these to make it seem less salesy and a bit more personal.
You can make a simple last chance email, or if you want you can extend the sale.
If you extend the sale, I'd recommend turning off your banners on the site and explain how the extension is only available for email members.
Email Inspiration Of The Day
Brand:
Blume
Email Design:
https://drive.google.com/file/d/1Dd3uJ5_hkZ8IWhkNQkI7amWqEMb43dbq/view?usp=sharing
Notes:
Cool concept you see a lot more brands doing, but it really does capture the customer’s attention and engages them.
Great email to use as a sale reminder or even a launch to mix things up!
Template of The Day
Bridge Section #36
As simple as it gets, but very effective. I love using this bridge section cause the images really make the text pop!
If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here »
Helpful Links Of The Day
Reply to this email if you have any questions or further content you want covered.
Cheers,
Max
PS - If you want to join a community of 100+ members with daily tips from me, get feedback / support 24/7, AND get design templates that can make 5,000+ unique email designs click here »
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