Black Friday / Cyber Monday Hack To Increase Revenue With No Extra Work

Hey it’s Max from The Inbox Newsletter.

You don’t need a million new creatives, especially this time of year.

Let’s talk about the simplest way to squeeze more cash from your BFCM campaigns with maybe 10 seconds of work.

Key Takeaways:

• Resending to non-openers boosts revenue without extra effort

• Most customers won’t notice or care that you're reusing content

• All you need to do is change the subject line and preview text

• Klaviyo makes segmenting non-openers incredibly easy

• This is the lowest-lift way to make more during BFCM

The BFCM Power Move: Resending to Non-Openers

Black Friday and Cyber Monday is like the Super Bowl for email marketing.

Your customer’s inbox looks like a war zone.

Many brands are firing off 3–5 emails per day.

And guess what? Most people aren’t even seeing your first email.

Not because they hate you… they just never noticed you in the crowd.

So what do we do? We resend.

Same email. Different subject line. Different preview text.

This way it looks different for non-openers (different SL and PT) but no extra work is you didn’t create new creatives.

And we send it either:

1. To the same list again (fuck it, even openers won’t care you sent the same creative… it’s Black Friday)

2. Or just send to the non-openers from that campaign.

Why This Works

Because attention is fried.

Most people aren’t checking every single email. Even good emails get ignored the first time.

By resending, you give your campaign another shot to land.

And the best part is that nobody cares that it’s the same content.

Seriously, they won’t remember. And if they do, they’ll just scroll. But if they don’t, you just made more money from a recycled asset. That’s just good business.

How To Set Up A Non-Opener Resend in Klaviyo

Setting this up is stupid simple. Here’s the 30-second guide:

1. Create a segment in Klaviyo.
Filter:

• Someone has received email where campaign name = [your campaign]

• AND someone has opened email = 0 times where campaign name = [your campaign]

This gives you everyone who received but didn’t open.

2. Duplicate your original campaign.
Use the same content. Just tweak:

• Subject line

• Preview text

• Maybe swap header image (optional)

3. Send it to the non-opener segment.

Boom. You’re done.

Optional: Send it to the entire list again if you don’t want to segment. Your call.

Final Thoughts

Save yourself some time and effort. Do some resends.

If you don’t resend to non-openers… you’re throwing away 15-30% more potential revenue per campaign.

It’s like buying ad traffic and then not retargeting. Total waste.

So do yourself a favor:

Duplicate. Switch the SL/PT. Hit send.

Let me know how much extra you make 😉

New Youtube Video.

9-figure proven Browse Abandon Email Flow strategy.

Click below to watch!

Email Inspiration Of The Day

Brand:
Awe

Email Design:
https://drive.google.com/file/d/1G5_nEDTgnj6gNKr8c_RnbXxaSGAl0ngb/view?usp=sharing

Notes:
Fun idea! They sent this email at 11:11am and made it an 11:11 wish campaign. Very creative very fun! Would like to try this on sms.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max | Well Copy Email & SMS Marketing

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