A Simple Pop-Up Hack To Increase Email Sign-Ups

Hey it's Max from The Inbox Newsletter.

Most brands only get one shot at capturing a visitor's email through their pop-up form. If that visitor closes it, the email is gone forever.

Which is a huge miss because 85% of pop-up viewers close on reflex before they've even absorbed the offer…

Today I'm walking you through a simple hack that gives you a second shot at those visitors, plus what we saw when we ran it recently on one of our brands.

Let's get into it!

Give Your Pop Up A Second Shot

The hack is pretty simple.

If someone closes your first pop-up, you can fire another one about 60 seconds later offering them the same discount again….

The reason this works so well is because most brands only run ONE pop-up on their site.

So when a visitor closes it on reflex (which most people do), you've completely lost your chance at their email… even if they were about to convert!

But if you fire another pop-up 60 seconds later, you catch them right when they've had time to browse and see what your brand is actually about.

The Results

Here's what happened when we turned this on for one of our brands recently:

$95K in attributed sales and 2.4K email list additional subscribers and 1.9k sms subscribers added in a single week.

Insane ROI for a change that took about 10 seconds to make…

Try It Out For Yourself

Setup On Klaviyo: Duplicate your regular form, add a 60-90 second delay, and that’s it!

Setup On Alia: Alia has a feature called Smart Trigger that does exactly what I just walked you through.

But… It uses an AI model to spot high-intent visitors who closed the first pop-up, then re-shows the pop-up to just those people at the moment it thinks is best.

All you need to do is open your pop-up editor, toggle Smart Trigger on in the right sidebar, and hit publish. (You should use Alia)

Email Inspiration Of The Day

Brand:
Revived Smiles

Email Design:
https://drive.google.com/file/d/1ifojIvHLP5QFWaR9G8cwF3iatqKI5kNH/view?usp=drive_link

Notes:
Storytelling in emails 🤌

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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