9 Email Marketing Hacks That Will Add 15-20% More Revenue To Your Store

Hey it's Max from The Inbox Newsletter.

Most brands obsess over big strategy shifts and ignore small optimizations that compound into serious revenue.

These aren't groundbreaking tactics. They're simple fixes that take 10-20 minutes to implement and can collectively add 15-20% more revenue without changing your overall email strategy.

Here are 9 hacks you should implement today.

1. Turn Off "Smart Sending" for Your Flows

Klaviyo's "Smart Sending" feature skips people who recently received an email. Sounds helpful. It's not.

If someone abandons a cart, they need to get that cart recovery email even if they got a campaign 2 hours ago. The cart email is high-intent and time-sensitive.

Turn off Smart Sending for abandoned cart, checkout abandon, and browse abandon flows. These are too important to skip.

2. Add "Shop Now" Buttons in the Footer

Most people don't convert on the first CTA. But engaged readers scroll to the bottom of your emails.

Add navigation-style buttons in your footer: "Shop Best Sellers," "Shop New Arrivals," "Shop Gifts."

This gives scrollers an easy path to keep shopping instead of bouncing.

3. Use Micro-Commit or Quiz Pop-Up Forms

Don't ask for an email immediately. Use a two-step form.

Step 1: "Do you want 10% off? Yes / No" Step 2: Enter your email to claim it.

The first step triggers commitment bias. Once they click "Yes," they're more likely to follow through and give you their email.

This small change can increase sign-up rates by 20-30%.

4. Add a True "Abandoned Cart" Trigger

Most brands only have a "Checkout Started" flow. That's not enough.

You need a separate "Added to Cart" flow for people who add items but never make it to checkout.

These are different behaviors. Different intent levels. They need different messaging.

Set up both flows. You're leaving money on the table if you only have one.

5. Send Text-Based Emails from the Founder

Occasionally, send a plain-text email that looks like a personal message from the founder or a team member.

The truth is, you don’t need to send well designed emails to get conversions.

These emails stand our because they feel personal and less corporate. They often outperform designed emails because they act as pattern interrupts in a sea of polished brand emails.

6. Add Invisible HTML Text in the Footer

Spam filters look at your text-to-image ratio. Too many images, not enough text? Spam folder.

Add a block of invisible text (white text on white background) to your email footer. This improves your text-to-image ratio and helps you stay out of spam.

Pro tip: Use your privacy policy or terms of service as the hidden text. It's real content, just not visible.

7. Send an Immediate Post-Purchase Thank You

Right after someone buys, send a genuine text-based thank you email.

Not a shipping confirmation. A real thank you from a human.

Why? They're still in the buying window. Their wallet is out. A soft "PS: Still shopping? Check out our best sellers" can drive immediate repeat purchases.

This works especially well during gifting season.

8. Customize the Unsubscribe Preferences Page

You’ve worked so hard to get people to subscribe to your list. So why are you letting them unsubscribe so easily?

Send users to a preference page where they can:

• Pause emails for 30/60/90 days

• Choose frequency (weekly, monthly, sales only)

• Select content preferences

Give people the option of choosing to see you less frequently, and they’ll chose it.

This can save thousands of subscribers.

9. Create and Send to an "Engaged" Segment Only

Stop sending campaigns to your entire list.

Create a segment of users who opened or clicked an email in the last 30-60 days. Send only to them.

This keeps your open rates high, improves domain reputation, and keeps you out of spam folders.

Your engaged subscribers are the ones buying anyway. Stop wasting sends on dead weight.

Each of these hacks may seem small on their own, but stacking them on top of one another can produce massive gains for you store’s revenue.

Implement these 9 hacks and you'll see 15-20% more revenue without changing your overall strategy.

Most brands ignore these because they're chasing the next big thing. Don't be most brands.

👉 WE’RE HIRING: Account Manager + Senior Strategist Roles At Well Copy… more info and application here.

Email Inspiration Of The Day

Brand:
Grüns

Email Design: https://drive.google.com/file/d/1T4V0SVbUq2OfQM6wtBJ4outMgXvukk50/view?usp=sharing

Notes: This is perfection, above the fold CTA, showing the USPs with icons, then finishing up with an offer, love it!

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max | Well Copy Email & SMS Marketing

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here » 

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