7 Ecommerce Brands You Should Be Stealing Email Ideas From

Hey it’s Max from The Inbox Newsletter.

I’m extremely lazy.

I don’t like thinking and trying to come up with the next billion dollar idea.

So… I am relentless with stealing ideas and strategies from other brands.

Why try reinventing the wheel when you can piggyback on what’s already working?

These seven brands have some of the best email strategies in the game right now and you’d be crazy not to borrow a few plays from their book.

1. Seed – Infographic Education That Sticks

Every Seed email teaches you something… fast. They mix short, clean infographics with bite-sized insights that actually make you want to open the next one.

Steal This: Add quick educational visuals to your emails that make readers smarter in 15 seconds or less.

View their email strategy: https://milled.com/seed 

2. Dr. Squatch – Dopamine Copywriting

They send ~5 emails per week and still stay fresh because their copy is pure dopamine. Fun, engaging, and always on-brand. Pair that with playful graphics and you’ve got an inbox experience people want.

Steal This: Write your copy like it’s entertaining content, not a sales pitch.

View their email strategy: https://milled.com/dr-squatch 

3. Brez – Simplicity Meets Founder-Led Voice

Brez’s emails are minimal in design but huge in impact especially their founder-style text emails. These feel personal and high-converting.

Steal This: Add plain text-style founder message into your flow and see how it performs.

View their email strategy: https://milled.com/drinkbrez.com

4. Bite – No Discounts, All Value

Bite’s vintage ad aesthetic is refreshing, and they avoid the lazy discount crutch. Their emails sell with story, clarity, and brand authority.

Steal This: Run a campaign with zero promos—just a bold POV and a strong CTA.

View their email strategy: https://milled.com/bitetoothpastebits.com 

5. Casely – Seasonal Strategy That Sells

This phone case brand knows how to ride the calendar. They send 4x a week and as a “fashion brand” they know that they have to promote different content for the seasons. They do this to perfection.

Steal This: Play into the seasons in your calendars and copy / design. Encourage people to buy based on the seasons shifting.

View their email strategy: https://milled.com/getcasely.com 

6. Beis – Minimalism That Converts

Beis doesn’t overcomplicate things. Clean layouts, product-forward focus, and strategic spacing make their emails feel premium and easy to shop.

Steal This: Strip your next campaign down to the essentials—1 product, 1 hook, 1 clear CTA.

View their email strategy: https://milled.com/beistravel

7. Munk Pack – Clean and Clear CTAs

Their emails aren’t flashy, but they’re effective. Munk Pack keeps designs tidy and puts a bold CTA button right at the top, every time.

Steal This: Place your primary CTA above the fold in every campaign. It works.

View their email strategy: https://milled.com/munk-pack

Don’t copy everything of course, but take the angles that fit your style and start testing.

What brand emails are you stealing from?

Email Inspiration Of The Day

Brand:
Beis

Email Design:
https://milled.com/beistravel/unedited-community-confessions-Y9o9TUGDxtm4e657 

Notes:
This was a cool email. "Community Confessions" and it was a gif of people's answers.

Good idea for community building!

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• 5 unique email ideas

• A/B test your can steal resulting in 2.5x more revenue

• Small change in your wording that can double sales

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run an ecommerce brand above $50k/mo and you want to have a free email strategy consultation with me, book a call here »

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