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6 Killer Funnel Breakdowns From Brands Doing 8-9 Figures
Max Sturtevant
October 24, 2025
The Inbox Newsletter
Hey it’s Max from The Inbox Newsletter.
If you ever find yourself wondering how the biggest DTC brands structure their funnels from top to bottom, this email’s for you.
I’ve personally dissected hundreds of ecommerce funnels, and these 6 brands are doing things right.
I dropped links to full funnel files + video breakdowns so you can plug and play inspiration for your own email flows, popups, and customer journeys.
Links To Breakdowns 👇
Snow Whitening - $200M Brand
SNOW offers LED‑whitening kits, whitening serums, strips, toothpaste and booster powders aimed at the at‑home smile‑enhancement market. They position themselves as the internet’s #1 teeth‑whitening brand
Grüns - $300M Brand
Grüns is a DTC wellness brand offering daily greens/functional nutrition (gummies etc). Their marketing funnel has been analysed in the wild and they’ve scaled significantly via paid and organic. They build around “one avatar at a time” funnel segmentation.
Hexclad - $500M Brand
HexClad creates hybrid cookware that blends stainless steel, non‑stick technology and cast‐iron durability. Founded ~2016, they focus on premium performance, lifetime warranty, and strong aspiration appeal.
Obvi - $40M Brand
Obvi is a women’s‑health and beauty‑focused supplement brand (collagen, superfoods, fat‑burners) founded 2019. They grew rapidly (in multi‑$10 M range) by combining fun branding + community building.
Butcher Box - $500M Brand
ButcherBox is a subscription‑based direct‑to‑consumer meat & seafood service (grass‑fed beef, organic chicken, wild‑caught seafood). They’re the only B‑Corp certified meat/seafood brand sourcing exclusively from partners with animal‑welfare certifications
Hostage Tape - $40M Brand
Hostage Tape makes mouth tape designed to improve nasal breathing, reduce snoring, support better sleep. Founded by Alex Neist, the brand has grown fast leveraging bold marketing, influencer partnerships and sleep/wellness positioning.
Bookmark these and send to your marketing team!
👉 BTW - We (my agency) are booked out for onboardings until December and our December onboarding slots are already halfway full. If you want to work with us at any point in the next few months, I suggest you book a call here to get ahead of it :)
Email Inspiration Of The Day
Brand:
Sult
Email Design:
https://drive.google.com/file/d/1I6qEY1numBVTT9LvvO8WEKZgaEP39jGN/view?usp=sharing
Notes:
Great job finding a testimonial that likely applies to a lot of people in the email list and making a WHOLE email about it. Great concept and execution that I’m sure converted.
Template of The Day
If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here »
Reply to this email if you have any questions or further content you want covered.
Cheers,
Max
PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »
PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 1500+ members with daily posts from me, access to me for support 24/7, and private calls.
Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »
Mix and Match Email Design Templates: 134 email section templates that can make 5,000+ unique email designs with, learn more »
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