5 Emails That You Should Be Repeating to Your List

Hey it’s Max from The Inbox Newsletter.

Let’s talk about 5 emails you should be repeating constantly.

Key Takeaways:

• People need repetition… or else they will forget

• Use new content formats to keep repeated emails fresh and engaging.

• Testimonials build trust, which you can cash in on now or later

• Brand mission emails differentiate you and emotionally connect with buyers.

• Repeating FAQs, bestsellers, and feature/benefit emails eliminates objections and boosts conversions.

Repeating Yourself Isn’t Lazy.

We’re all living in the age of amnesia.

People consume content, swipe away, and forget it 3 seconds later.

If you’re not consistently reminding your list who you are and why you exist — you’ll get forgotten.

So no, repeating yourself isn’t annoying. It’s essential.

Especially when you know how to do it right.

Let’s break down the 5 emails you should be repeating and how to keep them fresh 👇

1. Testimonial Emails

Social proof sells every time.

People want validation before they commit, and showcasing real results from real customers gives it to them.

Not only this, but even if people don’t buy now… sending testimonial emails will build up trust which you can cash in on later → Priming customers to buy.

Repeat 1-2x per month.

Switch up your testimonials angle:

• One email = ease of product use testimonials

• Next email = product love testimonials

• After that = testimonials from parents talking about their kids using the product

• Etc

2. Brand Mission Email

People don’t want to buy from corporations, they want to buy from people.

And in today’s ecom world where every product is commoditized, your mission an story is all you got. Your brand’s mission is what makes people choose you.'

Repeat bi-monthly

Don’t just copy and paste the same email though.

Mix up the format:

• A raw text email from the founder

• A behind-the-scenes studio story

• A video of your mission in action

• Screenshots of impact / donations / milestones

Consistency here = memorability.

3. FAQs Email

People are silently unclear. And unclear people don’t buy.

Answering common objections removes friction and builds trust.

Repeat every month.

Try focusing each email on a theme:

• Product FAQs

• Shipping & returns

• Subscription info

• Ingredients / sourcing / sizing

Pro tip: Use GIFs or infographics to break it up visually.

4. Bestsellers Email

People want what’s popular.

Even if they already bought it, reminding them sparks FOMO, gifting ideas, or reorders.

Repeat monthly.

But each time, switch up the why:

• “Why everyone’s obsessed with [Product Name]”

• “How to get the most out of your [Product Name]”

• “Our most gifted item this year”

5. One Feature / Benefit Email

This is where you drive home differentiation and product purchases.

Most brands shout “features.” The smart ones translate them into “benefits.”

💡 Repeat 2-4x per month.

Take one feature, explain it clearly.

Then turn it into a benefit.

Boom. That’s two emails from one idea.

Example:
Feature: Waterproof zippers
Benefit: Your stuff stays bone dry in the worst downpour

And yes, use different formats for each:

• Text-based breakdown

• Comparison graphic

• Demo video

Repetition = revenue.

But boring repetition = unsubscribes.

The key is to change the format, not the message.

Stay top of mind to stay relevant and let your emails will do the heavy lifting.

Let’s get those 5 emails in rotation.

Want me to audit your email strategy? Book a call with us here.

Email Inspiration Of The Day

Brand:
Bloom

Email Design:
https://drive.google.com/file/d/1Rq6kGcszL3_4VSYjX1v208VU0ymD-lre/view?usp=sharing

Notes:
Beautiful email tbh. One thing I love is the custom font in the hero section and how they have different text sizes there to turn a boring section much more fun.

Also, a great infographic in the bridge which then leads tp the product section.

Solid stuff.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

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