5 Black Friday/Cyber Monday Stats That’ll Make You More Money

Hey it’s Max from The Inbox Newsletter.

Everyone’s screaming different information about Black Friday / Cyber Monday…

But the data tells us everything we need to know.

Here's what you actually need to know to milk every dollar out of BFCM.

Key Takeaways:

• Cyber Monday outperformed Black Friday in total sales in 2024… plan for the entire two weeks, not just Friday.

• Automations drove 30% of all email sales in 2024 with only 3% of total sends.

• Email converts better than SMS, but both serve unique strategic roles.

• Peak send times matter, schedule your BFCM emails and texts precisely.

• A custom welcome flow during BFCM can convert up to 64% of new leads.

2024 Black Friday / Cyber Monday Quick Stats

This isn’t guesswork. All of these insights are pulled straight from Omnisend’s 2024 BFCM performance data… tens of millions of emails and SMS messages tracked across ecommerce brands.

I dug into the numbers and pulled out what matters for you 👇

1. Cyber Monday > Black Friday $$

This one caught me off guard:

• Black Friday brought in $10.8B in 2024

• Cyber Monday brought in $13.3B in 2024

Most brands overinvest in Friday and forget Monday even exists.

Don’t. Keep your offers strong and consistent through Cyber Week.

Keep volume up and make sure you give Cyber Monday just as much attention!

2. Timing Is Everything (Literally)

Black Friday:

• Emails: 8 AM sends dominated. Generated one-third more orders than any other hour.

• SMS: Noon had most clicks than other hours, but purchases mostly happened before noon. Send texts around 10 AM.

Cyber Monday:

• Emails: Orders peaked 12–3 PM.

• SMS: Best purchase window? 10 AM–12 PM.

Use these insights to help you schedule your emails.

3. Automations = Pure Money

Automated flows made up only 3% of email sends…
But accounted for 30% of total email orders.

That’s a 10x efficiency multiplier.

✅ Your welcome, cart, and winback flows should all be BFCM-optimized. These should not be your regular evergreen flows. Inject urgency, update copy/designs, and make sure your BFCM offers are clear.

4. Email Converted Better Than SMS

• Email: 1.13B sent with an 8.22% click-to-conversion rate

• SMS: 19.1M sent with 3.64% click-to-conversion

SMS shines when speed matters (flash sales, drops, last calls).

But it seems as though the email clickers are higher intent than sms clickers.

Use SMS for your high urgency campaigns and send more emails than texts.

5. The Welcome Flow Is King

Check these BFCM automation stats:

• Welcome flow: 63.66% conversion rate

• Abandoned cart: 44.57% conversion rate

That 64% welcome flow conversion tells you one thing: New traffic is coming. You need a BFCM-specific popup and welcome flow to convert this flood of cold traffic into buyers.

Having a BFCM pop-up and welcome flow is a huge opportunity to grow your list and convert new buyers, don’t blow this opportunity!

If you need help with pop-up forms and optimizing them, I just dropped a new YouTube tutorial the other day. Check it out below.

Email Inspiration Of The Day

Brand:
Feals

Email Design:
https://drive.google.com/file/d/1Du53bM8fiQN_3z1bFDPQdCJxm1EO-A9L/view?usp=sharing

Notes:
Love the infographics and splitting of copy throughout this email. The graph they made showing their gummies is fireeeee, people love graphs and will def convert off this.

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max | Well Copy Email & SMS Marketing

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here » 

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 1500+ members with daily posts from me, access to me for support 24/7, and private calls.

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