3 Modern Email Strategies That’ll Leave Your Competitors in the Dust

Hey it’s Max from The Inbox Newsletter.

If you’re still sending the same strategies of last year in 2025, you're leaving money on the table.

The landscape has changed and smart brands are adapting fast.

Let’s get into what’s working right now.

1. Plain Text > Pretty Designs in Key Parts of Automations

Most brands over-design many of their automated emails. Looks good, performs mid.

Plain-text emails written like a founder message outperform every time in key flows.

They're direct, personal, and actually get read.

Execution:

• Welcome Flow: Email 3 should be a plain-text message that crushes objections.

• Browse Abandon: One-liner from the founder with a product link.

• Cart Abandon: Soft-check-in message with social proof, sent like it’s from a real person.

These outperform design-heavy templates in conversions—especially at the decision point.

Example:

2. Redesign Pop-Ups to Trigger Micro-Commitments or Quizzes

Pop-ups with 10% off asking straight for the email don’t cut it anymore.

The customer is bored of that and they need more interaction.

Multi-step pop-ups with a micro-commitment crush them.

Here’s how to structure it:

• Step 1: Ask a low-friction question.

• Step 2: Then ask for email/phone.

• Optional: Tailor follow-ups based on answers.

This approach introduces commitment bias. Once someone clicks step one, they’re more likely to finish. Conversion rates double.

Old format: 4–6% submission
New format: 11–12.5% submission

Simple “Yes/No” pop-ups also outperform direct form requests.

3. Run 3 Non-Discount Campaigns Weekly

Campaigns need consistency. Most brands either don’t send enough or only send sales.

3x/week, send short-form value-based emails. No discounts. No fluff. One point per email.

Email types that work:

• Single benefit

• Product feature

• FAQ

• How to use

• Us vs. Them

• Myths vs. Facts

• Testimonials

• Customer results

Each email builds familiarity and familiarity builds trust and trust drives sales.

It may seem like a lot to send this many emails but trust me… it’s not.

Top brands like Dr. Squatch, Alo, Lulu Lemon, etc all send 7 emails per week.

Look at the engagement we receive below on one of our brands we send 3-4x per week for…

Most of the market still operates on outdated tactics. These three things done consistently will generate more cash, more trust, and more leverage:

1. Text-based founder-style emails in key flows.

2. Micro-commitment pop-ups.

3. Value-first campaign cadence at 3x/week.

Watch me explain these tactics in depth: https://youtu.be/9_C3AW41T8k?si=ZjtnLKwilNsjVPLY 

Email Inspiration Of The Day

Brand:
FOCL

Email Design:
https://drive.google.com/file/d/1elF8D2TLd8urZ3FZTbbBuj3eYDXSXZR7/view?usp=sharing 

Notes:
Great non-discount email here with a creative topic.

Finding angles like this are what will keep people coming back and engaging with your emails!

Template of The Day

If you want access to a bank of 134 mix and match templates like this equating to over 5,000+ possible email designs, click here » 

Helpful Links Of The Day

• Paid Ads vs Email Marketing

• Rebranding Liquid Death

• 3 leadership lessons from managing 60+ people

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max

PS - If you run a 7-9 figure ecommerce brand and you want to have a free email strategy consultation, book a call here »

PPS - I have a few different products you can buy. If you purchase any one of these products you get access to my private community of 850+ members with daily posts from me, access to me for support 24/7, and private calls.

• Ecommerce Email Mastery: A 60 lesson course breaking down everything you need to know about ecommerce email marketing in the most concise and organized manner. learn more »

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