13 Emails Worth Adding To Your Swipe File

Hey it's Max from The Inbox Newsletter.

Today, I'm breaking down three emails from my swipe file so you can steal them and apply them to your own brand.

Been saving emails all week and finally went through the folder.

I'll show you what makes each one work and the exact play you can pull from it.

Let's get into it.

1) OVR Performance

"Should You Buy OVR?" (Pre-purchase FAQ)

Email Design:

Notes:
FAQ-style email knocking out pre-purchase objections in one shot. Alternating Q&A blocks make it easy to scan and answers are broken out by product line. Run this format to anyone sitting on your list 3+ days without a purchase to clear the last objections holding them back.

2) HOPR 

“The Perfect Evening Ritual" / LinkedIn-style email

Email Design:

Notes:
Creative email that turns a product lineup into a fully themed LinkedIn job listing. HOPR built every product as a job candidate with profiles, skills, mutual connections, and a "Hire the Whole Team" CTA tying the whole concept together. Steal this for product launches or bundle pushes when you want to be the email people stop and read instead of scrolling past.

3) XIDAX

"The Community Has Spoken" (Social proof / testimonials)

Email Design:

Notes:
Social proof email styled in a retro gaming OS aesthetic to feel native to its audience. Every testimonial gets a bold pull-quote headline before the full review, so readers can scan the wins in seconds. Take the pull-quote-headline for any testimonial email to make social proof actually readable instead of letting it become a wall of quotes.

4) Smokeshow

"Stop Swiping... We Found Your Drink's Soulmate" (product matchmaker)

Email Design:

Notes:
Creative email that doubles as a product recommendation guide. Smokeshow turned cocktail smoke pairings into a Tinder-style match guide where every product gets a personality, a location, and a perfect pairing. Steal this format for any multi-SKU brand where customers get stuck trying to figure out which product is right for them.

5) Willie's Remedy

"Stay Out A Little Longer" (Seasonal / aspiration-led campaign)

Email Design:

Notes:
Seasonal campaign that sells the moment first and the product second. "Stay Out A Little Longer" leads with the customer's desired outcome, and the product is framed as the enabler of that outcome. Try this hook for any seasonal launch where you want the email to feel less like a promo and more like an invitation into a moment.

You've now got five tactical breakdowns to steal. If you'd rather have a team that handles the copy AND the design for your brand, book a call with us here.

More For Your Swipe File

Here are 8 more emails worth saving from my personal swipe file. Just open, screenshot or download, and add to your folder.

→ Jack Henry (Subscription push styled as an iPhone lock screen): https://drive.google.com/file/d/1rTfKDC7ijZR7mwiKa7YyeRnTUcIJodBT/view?usp=sharing

→ The Black Stuff (Limited edition restock announcement): https://drive.google.com/file/d/1QVuoxKEqQSU-MSTKFSmtxJb5z1qmw_Cn/view?usp=sharing

→ German Car Accessories (UGC style / Build of the Month customer feature): https://drive.google.com/file/d/1SJyqYxIrs0euYNVuel2zZNtl9FZUEtF7/view?usp=sharing

→ KAGED (90-day post-purchase future pacing): https://drive.google.com/file/d/1jhnFVicg8YDCtyZVJUMKER2HoT4X8O79/view?usp=sharing

→ Smokeshow Mixology (Interactive crossword puzzle for a discount code): https://drive.google.com/file/d/1BeUoY-mbU-fzerFpYxDZwYAl1bLSIazH/view?usp=sharing

→ The Hat Pros (Flowchart meme / humor email): https://drive.google.com/file/d/1GzuIlkb1Hguctgo04o5A-dS73e9Ez8TV/view?usp=sharing

→ Advanced Food Intolerance Labs (Creative concept / your body texting you): https://drive.google.com/file/d/1uLv3bf8Th075DBthz_m-kAR1YmX_1mnc/view?usp=sharing

→ Outlight (Behind the scenes / how it's made): https://drive.google.com/file/d/1INM3jDGdHc_xFqkwM_BZFL3DyuYGXSyy/view?usp=sharing

Reply to this email if you have any questions or further content you want covered.

Cheers,

Max Sturtevant

P.S
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